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Kraco Automotive Bought by Sun Capital Partners

2008 Sale Finalized


Youtube video of 1981 TV commercial

Kraco Enterprises, LLC, is primarily a fabricated rubber products manufacturing company. While they mainly produce floormats, they have also produced tire walls and even audio equipment including car speakers, stereos, and CB radios. Kraco was founded in 1954 in Compton, California. Their first product was "Snap-on" white walls to create temporary white-walled tires. They moved into making rubber, vinyl and soon thereafter, carpet floormats as the business expanded.

Bobby Rahal's Kraco-sponsored IndyCar from 1989

During the 1980s and 1990s, Kraco became involved with Indy Car racing, winning the Indianapolis 500 in 1992.

Sun Capital Partners, a US-based investment firm, acquired Kraco in August 2008. In 2010, Sun Capital purchased Auto Expressions, a provider of automobile accessories, and merged it with Kraco in October 2010, which resulted in Kraco tripling its revenue.

Sun Capital Partners' portfolio includes Boston Market, Coveris, Marsh Supermarkets, The Limited clothing stores, ShopKo discount store chain, Smokey Bones and Hickory Farms.


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