Community, Diversity, Sustainability and other Overused Words

2017 Toy of the Year Award Finalists Unveiled by Toy Industry Association

Consumers invited to vote for their favorites at - now until January 15, 2017

From innovative tech toys and licensed characters to enriching playthings that teach and inspire, 100 finalists for the prestigious 2017 Toy of the Year (TOTY) Awards have been unveiled by the Toy Industry Association (TIA).

Between now and January 15, 2017, consumers can visit to vote for their favorite toy picks in each of the 14 categories – including new categories for 2017, like Action Figure of the Year, Doll of the Year, Rookie of the Year, and Vehicle of the Year. The TOTY winners will be announced in February.

"This year's TOTY finalists represent the finest examples of play value, originality and innovation across the hundreds of companies that make the U.S. toy industry the strongest in the world," said Steve Pasierb, president & CEO of the Toy Industry Association. "Perhaps most importantly, these outstanding nominees have brought joy, laughter and learning to millions of children and families around the globe. We send each TOTY finalist good wishes and look forward to honoring the top toys of the year at the TOTY Awards gala in just a few months!"

This year's finalists were selected from 700 nominees submitted by more than 250 companies of all sizes. A more rigorous and transparent judging method was introduced this year, with 25 judges, including toy and play experts, retailers, academics, and journalists, reviewing and ranking products in specific categories relevant to their areas of expertise. The judges then participated in a live discussion to debate any categories that did not draw an undisputed roster of finalists during the judging period. They considered each product's creativity, originality and innovation; design and promotion; excellence; and marketplace acceptance before narrowing the field to the slate of finalists.

The winners in each of the 14 categories and the coveted "Toy of the Year" will be selected based on votes from mass and specialty toy retailers, media, TIA members, and consumers. The "People's Choice" award winner will be selected solely by consumer votes cast at

The honorees will be announced at a TOTY Awards ceremony held on Friday, February 17, 2017 at the Intrepid Air and Space Museum as the kick-off to the 114th North American International Toy Fair. The celebration will include the induction of toy industry trailblazers into the esteemed Toy Industry Hall of Fame.

The TOTY Awards gala is open to industry stakeholders only. Tickets for the event are available for purchase through February 10th. Proceeds will benefit the Toy Industry Foundation, which partners with generous toy companies throughout the year to bring brand new toys to children in need.

See the finalists in each category below. Online images are available at

More information about the TOTY voting and selection process can be found in the "About the Awards" section of


Toys that include action figures and their play sets/accessories

DC Super Hero Girls™ Action Figure Assortment by Mattel, Inc.

Fossil Hunter Lottie by Arklu, Ltd.

IAmElemental Series 1/Courage Lunch Box Carrying Case With Complete Set of Action Figures by IAmElemental

PJ Masks Headquarters Playset by Just Play

Pokémon Throw 'n' Pop Poké Ball Duel Set by TOMY

Stikbot by ZING

Transformers Generations Titans Return Fortress Maximus Action Figure by Hasbro, Inc.


Toys that are designed for active/outdoor play

3-in-1 EZ Fold Wagon by Radio Flyer

Air Hogs Helix Sentinel Drone by Spin Master Ltd.

Bunch O Balloons by Zuru

Hot Wheels® Sky Shock™ RC Vehicle by Mattel, Inc.

Nerf N-Strike Modulus Tri-Strike Blaster by Hasbro, Inc.

Sky Viper v2400FPV HD Streaming Drone with FPV Headset by SkyRocket Toys

VEX Robotics Zip Flyer by HEXBUG

Xtreme Cycle Moto-Cam by WickedCoolToys


Arts and crafts, construction and other indoor toys that inspire creative play through various forms of activity

Circuit Scribe Maker Kit by CircuitScribe

Crayola Air Maker Sprayer by Crayola, LLC

K'NEX 3-in-1 Classic Amusement Park Building Set by K'NEX Brands

Lionel Mega Tracks Corkscrew Chaos Master Set by Lionel

Mighty Makers Directors Cut Building Set by K'NEX Brands

Mover Kit by Tech Will Save Us

My Fairy Garden Magical Cottage by Play Monster


Toys that compose a set; can include novelty playthings, miniature versions of existing lines, licensed collectibles, etc.

Dorbz by Funko, LLC

Gift 'ems™ by JAKKS Pacific

LEGO Minifigures - The Disney Edition by LEGO Systems, Inc.

Num Noms by MGA Entertainment

Pop! By Funko, LLC

Shopkins Season 6: Chef Club by Moose Toys Pty Ltd

Tonka Tinys by Funrise


Toys that include building and engineering sets

Arckit Go Colours by ARCKIT Div. of MBM Building Systems

Grippies® Builders by Guidecraft USA Inc.

LEGO Friends Amusement Park Roller Coaster by LEGO Systems, Inc.

Marine Rescue Center by Build & Imagine

Meccano Micronoid by Spin Master Ltd.

Tinkerbots by Tinkerbots

Walking Robot 45PC Set by Magformers, LLC


Toys that include plush, baby, toddler, and fashion dolls, and their play sets/accessories

Barbie® Fashionista™ Doll by Mattel, Inc.

Disney Frozen Northern Lights Elsa by JAKKS Pacific

Elena of Avalor Adventure Dress Doll by Hasbro, Inc.

Project Mc2 Experiments with Doll Sets by MGA Entertainment

Shopkins Core Shoppies by Moose Toys Pty Ltd

Stargazer Lottie Doll by Arklu, Ltd

WellieWishers™ by Mattel, Inc.


Children's board, card, electronic, or other physical game formats or puzzles (does not include video games or apps)

Bloxels™ by Mattel, Inc.

Circuit Maze by ThinkFun Inc.

Escape Room the Game by Spin Master Ltd.

Imhotep by Thames & Kosmos

Maze Racers by FoxMind Games

Simon Air Game by Hasbro, Inc.

Speak Out by Hasbro, Inc.

Yeti in My Spaghetti by PlayMonster!


Toys that are developed for infants/preschoolers (up to 5 years)

Doc McStuffins Toy Hospital Care Cart by Just Play

Go! Go! Smart Friends® Enchanted Princess Palace™ by Vtech

IO Blocks® Vehicles by Guidecraft USA Inc.

Razor Jr. T3 Scooter by Razor USA LLC

Robot Engineer by Thames & Kosmos

Wash 'N Go Wooden Car Garage by KidKraft

Zoomer Marshall by Spin Master Ltd.


Toys that utilize innovative design, technology, or manufacturing processes to enhance play value

CHiP by WowWee USA, Inc.

Cozmo by Anki

Fisher Price® Think & Learn Code-a-pillar™ by Mattel, Inc.

Hatchimals by Spin Master Ltd.

Mebo by SkyRocket Toys

Project Mc2 H2O Car by MGA Entertainment

Special Edition Battle-Worn BB-8 with Force Band™ by Sphero


Character or property that has had success spreading its brand throughout the industry

DC Super Hero Girls

Disney's Elena of Avalor

Paw Patrol™



Star Wars



A new company (created within the last 2 years) that has brought to market an outstanding toy

3DoodlerStart Essentials Pen Set by WobbleWorks

Acids, Bases and pH Chemistry Kit by Yellow Scope

CogniToys Dino by CogniToys

Geometry Strategy by Games by Bright of Sweden

IAmElemental Series 1/Courage Lunch Box Carrying Case With Complete Set of Action Figures by IAmElemental

Malia's House by Build & Imagine

Superhero Will by Wonder Crew


Toys primarily distributed through specialty retailers

Automoblox C9 Sportscar by PlayMonster!

Design & Drill® BrightWorks™ by Educational Insights

Flappy Animated Elephants by Gund a Division of Enesco LLC

LEGO Disney Castle by LEGO Systems, Inc.

Melody™ Doll and Book by Mattel, Inc.

Nano Nitro Slingshot by HEXBUG

Perplexus Q-bot by PlayMonster!


Physical toys that are electronic or interact with a smart-phone, tablet or gaming device

Air Hogs Connect: Mission Drone by Spin Master Ltd.

CodeGamer by Thames & Kosmos

LUMI by WowWee USA, Inc.

MOTA JETJAT Ultra Streaming Nano Drone by MOTA

Sky Viper Hover Racer by SkyRocket Toys

Wonder Workshop's Dash & Dot by Wonder Workshop

Zoomer Chimp by Spin Master Ltd.


Toys that are powered or non-powered vehicles, and their play sets/accessories

Air Hogs – Star Wars X-wing vs. Death Star, Rebel Assault - RC Drones by Disney Consumer Products

Disney Princess Carriage by Dynacraft

Go! Go! Smart Wheels® Treasure Mountain Train Adventure™ by Vtech

Hot Wheels® A.I. Intelligent Race System by Mattel, Inc.

LEGO Technic Porsche 911 GT3RS by LEGO Systems, Inc.

Telsa Model S for Kids by Radio Flyer

XPV® RC Skateboarding Mikey by JAKKS Pacific

Follow TOTY on Twitter at #TOTY2017


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