Santa Monica Observer - Community, Diversity, Sustainability and other Overused Words


Flaps for Fido Program Gives Back to Animal Rescues

Rescue Supporters Receive a Discount, and Donates to the Selected Organization


January 26, 2017 has created a program to benefit animal rescues. When someone buys an applicable Endura Flap Pet Door from their website, the consumer receives a 10% discount on the product by mentioning a non-profit animal rescue organization. then donates a matching 10% of the original price to the mentioned rescue group!

A company made up of pet lovers, launching a program to benefit animals in need was a no-brainer for CEO Nick Pullano, "Loving dogs is a requirement to work at, since we have dogs running around the office all day. Several of the dogs we have here are rescues, so it made sense to devise a way of giving back to animal rescues."

The program is called Flaps for Fido, and the pet doors can be used for dogs and cats alike. How the program works:

- Animal rescue non-profits sign up for the program Flaps for Fido

- provides the rescue with online and print materials to promote Flaps for Fido to their supporters

- Supporters of the rescue purchase a pet door at a discounted price from

- Rescues receive their donations quarterly from

About Since their start in 1976, they have made over 500,000 pets happy with the addition of a pet door to their home. They know more about pet doors than anyone else in the world, and love using their knowledge to help people find the perfect one to improve the lives of both human and pet.


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