Community, Diversity, Sustainability and other Overused Words

Things Are Looking A Lot Brighter On Montana Avenue With New Lights ....

... A New Ad Campaign and Additions To The Board. Sidewalk Sale announced for May Saturday 20th

If you are a Santa Monica local resident or business owner you will have noticed a definite change on Montana Avenue. After sunset the entire avenue is brightly lit up as a result of the newly restored lights by Beautify Earth which have been added to compliment the beauty of this prestigious shopping destination.

Other changes have been happening on Montana Avenue also with the Montana Avenue Merchants Association making some adjustments and some very welcomed additions.

The new Chair of the board is Engel & Volkers realtor Ryan Ole Hass who has established himself as a terrific voice and advocate for Montana Ave, he is joined by new board members Christina Jimenez (Williams-Sonoma), Rachel Reyes (Sweaty Betty); and Ele Keats of Ele Keats Jewelry. Also a welcomed addition to the team is social media expert Tim Chan who recently produced a photo shoot with supermodel Rachel McCord and Bradley Khon, plus the reinstating of peakPRgroup.

These changes have the full support of City Manager Rick Cole who recently stopped by the latest MAMA meeting and shared his personal story on how Montana Ave had affected his decision to take his position in the city.

The upcoming sidewalk sale has been announced for Saturday may 20th which will welcome thousands of shoppers to snap up great deals of up to 75% off.

To learn more on what is happening on Montana Ave, please go to


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