Pop-up Luigi's on the Santa Monica Pier Gave Free Italian Ice to a Few Hundred
West Coast was definitely the place to be, with a hurricane in Florida
September 6, 2019
There's nothing more American than family trips to historic landmarks like Mt. Rushmore, the Statue of Liberty, and our favorite old cracked bell. And there's nothing more #spoontaneous than recreating these monuments in unexpected places with Luigi's Red, White, & Blue cups and boxes.
Coinciding with the launch of their latest "Red, White, & Blue" summer flavors, Cherry & Lemon Swirl and Blue Raspberry & Lemon Swirl, Luigi's brought some of America's most historic monuments to some of summer's most iconic locations – including the Santa Monica Pier!
Luigi's Italian Ice brought new flavors and a family fun pop-up to the west coast. In just a few weeks they brought a gigantic replica of the Liberty Bell that will be made out of LUIGI'S cups and boxes, creating the perfect insta-worthy moment.
Along with the flavor-filled sculpture activation, visitors to the Santa Monica Pier on Labor day, had a chance to:
Guests check out the complimentary samples of the new product, accompanying "souvenir shop" serving up a side of nostalgia with branded Luigi's swag like t-shirts, keychains, tote bags, postcards, beach towels and Spot LUIGI'S team members cruising around on LUIGI'S bikes with a cooler in-tow, handing out samples for people to cool off.