Community, Diversity, Sustainability and other Overused Words

Project Alpha Sneakers Tell the Story of Cheech and Chong

Bye-Bye Kanye (Ye), Hello 'Dizygotic' meet the hottest new sneaker designers!

Bye-Bye Kanye (Ye) - Hello 'Dizygotic' - meet the hottest new sneaker /designers - former engineers behind Cheech & Chong's new sneaker collection, duo announced new partnership with Kanye West aka "Ye" may have just gotten axed by Adidas but that coveted spot in the  billion dollar market of sneakers maybe filled sooner than one might guess! 

Forward thinking co-partners Tian Gu (left) and partner Wilson Fwu (far right), who both have a background in engineering have just dropped the Cheech & Chong colorway of Project Alpha sneakers, which tells the story of the iconic comedy duo, (legends Cheech Marin and Tommy Chong), on the actual mismatched sneakers.

http://www.DIZYGOTIC.COM is the dedicated brand for asymmetrical and mismatched fashion and is quickly catching the eye of the fashion world.

Co-founders Tian Gu and Wilson Fwu also partnered with the legendary former NIKE Skateboarding/snowboarding creative director -Michael Hernandez, to develop future collaboration projects for the brand. These guys are definitely the ones to watch. 


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