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Burger King Celebrates Million Dollar Whopper Contest with Immersive "Whopper World" Pop-Up Experience in Santa Monica

On Saturday, Feb. 17 and Sunday, Feb. 18, BK fans and Whopper® enthusiasts can build and taste their own custom Million Dollar Whopper using an array of premium ingredients not available in restaurants, try the Santa Monica Whopper only available at the event, and more!

Today, Burger King announced the first-ever Million Dollar Whopper Contest that allows Guests to submit their dream Whopper creation for the chance at winning $1 million. And, we want you to create your own one-of-a-kind Whopper at the immersive Million Dollar Whopper World pop-up!

The event will feature photo-op installations, interactive games, free prizes*, music and entertainment. Additionally, Guests can build and taste their own custom Million Dollar Whopper using an array of premium ingredients not available in restaurants.

Million Dollar Whopper World is open to the public starting Saturday, Feb. 17


WHO: Burger King, the home of the flame-grilled Whopper® sandwich.

WHAT: To celebrate the recently announced Million Dollar Whopper contest that allows Guests to submit their dream Whopper sandwich creation for a chance at a $1 million prize and see their creation sold in restaurants nationwide for a limited time, Burger King will host an immersive pop-up experience on the famed Santa Monica Pier for two days only.

Dubbed Million Dollar Whopper World, the pop-up will allow visitors the opportunity to top a flame-grilled all-beef or Impossible Whopper patty with an array of premium ingredients not available in restaurants – including candied jalapenos, pickled red onion, smashed avocado, caramelized onion, various cheeses, special sauces like chili crisp aioli and candied bacon jam, and more.

Visitors can also choose to try a special California-inspired Santa Monica Whopper that will be exclusively available at the pop-up, featuring a flame-grilled all-beef or Impossible® patty topped with Monterey Jack cheese, birria, citrus aioli, pickled roasted fresno chili slices, heirloom tomatoes, red leaf lettuce and smashed avocado on a sesame seed bun.

In addition to the culinary features, Million Dollar Whopper work will offer one-of-a-kind photo opportunities, interactive games, free prizes (while supplies last), music and special entertainment. Visitors can also get their Million Dollar Whopper artificial intelligence (AI) creation printed on a free t-shirt.

WHEN: Saturday, Feb. 17 – Sunday, Feb. 18, 2024 - 12:00 pm- 6:00 pm PT

WHERE: Santa Monica Pier - 200 Santa Monica Pier, Santa Monica, CA 90401

MORE: Founded in 1954, the Burger King® brand is a global quick-service hamburger chain known for food quality and value and as the only place guests can get the iconic flame-grilled Whopper® sandwich. The Burger King system operates more than 19,000 locations in more than 100 countries and U.S. territories. Almost 100 percent of Burger King restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the Burger King brand, please visit the official brand website at or the newsroom at, and follow us on Facebook, X, Instagram and TikTok.


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