Community, Diversity, Sustainability and other Overused Words

Antonio Stefano: 49% of Profits towards Hospital for Abused and Abandoned Dogs

Dog-Loving Clothing Brand Making Its World Debut on the Catwalks of Los Angeles

Devoting a full 49% of its profits towards abused dogs, the high-end clothing brand Antonio Stefano makes its world debut in Los Angeles on Monday, October 17th, with an afterparty the same night. What is probably the world's most cause-related company, was launched with the goal of helping abused and abandoned dogs by building a hospital for them.

Stefano Riznyk, the Chief Creative Director, felt a strong need for unique ties as a starting point. As a business lawyer and high-level negotiator, he is often wearing ties, and feels the market is flooded with ties that don't speak reflect the person wearing it. The fashion show will offer a sneak peak at the next line, a stunning Jaguar-designed women's bathrobe that will be made of either silk or satin, depending on market forces.

With 20 ties in the collection at, they range in price from $69 to $225 and each is hand-made in Italy, using the finest Italian silk. Each has its own unique story, so that customers can understand the inspiration behind each tie. Each design is original and a tie can take up to two months of back and forth between Stefano Riznyk and his Italian team to design. Once hand painted, the designs are digitized and go into production, and then shipped to the operations facilities in San Diego.

Antonio Stefano has a unique slogan: Size Does Not Matter, Fit Does.

It explains the fact that each tie is available in 3 sizes: the standard 58" by 3.5", a shorter version at 55", and a taller version that is 6" longer than the standard. The sizes are appropriately named: Tall, Taller, and Tallest. They are both printed and manufactured in the same companies as you will find the world's top ten designers making theirs.


From the website:

Some people are not aware of the fact that our brand became a reality out of my desire to fund a canine hospital that will devote 100% of its profits to helping abused and abandoned dogs that are either found or brought to shelters. My goal is to raise $20 million from both Antonio Stefano and my other firm, Relationships 901... The hospital will serve the public, but will specialize in diagnostics and dental care, the two areas these dogs require help. All of its profits will fund a program that allows any abused dog in the area free diagnostics, free surgery, and even free grooming before release. This is my dream and I intend to fulfill it with your help; every sale, every 'share' helps.

Abandoned dogs are those who have no owners. They are the first to be euthanized as no one speaks up for them. If they are not only abandoned but also abused, they have never known life. Moreover, they have the strongest characters. I believe they should get a chance to know what living and love are all about...

Our methodologies will be 'open source' so that any other facility that supports health care for dogs as this one will, can have access to our contacts, revenues, and suppliers, so that they too can continue to make this world a better place for our furry angels.

Your CEO and Lead Designer

Stefano Riznyk


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