Santa Monica Observer - Community, Diversity, Sustainability and other Overused Words

By Zane 

California Home Featured in New "Solar Cribs" YouTube Series

Series features solar powered home and business owners and their stories


Episode 1 features the Norby home in Carlsbad, CA

SunPower by Stellar Solar has teamed up with marketing agency Artichoke Creative to create an innovative series called Solar Cribs that recently launched on its dedicated YouTube channel with plans for further distribution. The series will tell the stories of the people who made the decision to power their homes and businesses with solar and the unique attributes that make their story worth telling. It will cover a wide demographic range of home and business owners to showcase the diversity of solar converts.

The first episode features the Frank Lloyd Wright style home of Peder and Julie Norby in Carlsbad whose solar system powers not only their home, but their vineyard and fleet of electric vehicles.

On tap for future episodes are homes that include coastal, suburban, rural and urban settings. The same variety will apply to the featured businesses as well.

Kent Harle, co-founder and CEO of SunPower by Stellar Solar felt the series will provide a new way to show homeowners why their peers went solar that goes beyond the typical customer testimonial. "We intend to showcase as much variety as possible with this series and with thousands of residential and business customers to choose from, compelling content will not be an issue. We've debated for years who our "typical" customers are for years and what we discovered was there are no typical customers. From tree-huggers to CEO's, accountants to professional athletes, nuns and pastors to get my point, it's a wide, eclectic mix of folks." David Boylan, Creative Director at Artichoke Creative, the agency that conceptualized and produced Solar Cribs added, "The home and business owners who have gone solar over the past 10 years have recognized early on the financial and environmental benefits of going solar. A lot of people in that group of early adopters have some great stories to tell.

"Our primary objective of this series through the variety of the content, is to expose the significant population of home and business owners who have not gone solar to people like themselves and compel them to take a look at solar as well."

About SunPower by Stellar Solar - SunPower by Stellar Solar is a leading California residential and commercial PV solar design and installation company, based in San Diego since 1998 with over 6,000+ installations across Southern California including notable commercial installations on The Salk Institute, US Foods, Cedars Sinai Hospital and more. Readers of the Union Tribune have voted them best solar panel company again in 2015 marking the third year in a row and fourth time in 5 years winning the award. Their 5 Star Reviews on Yelp, A+ rating with the Better Business Bureau and high customer ratings on Angie's list are further testament to their standing as the leading solar provider to homes, businesses and faith based organizations in San Diego County. Learn more at

About Artichoke Creative - Artichoke Creative is an integrated marketing agency founded in 2003 with locations in San Diego and Detroit. They are storytellers well versed in the art of creating a marketing mix that makes sense for their clients, tells their story and helps them sell more stuff. More at


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