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By Preity Upala
Observer Staff Writer 

Special Events Mavens GBK, Honor Music's best at 2017 Pre-AMA Luxury Gifting Lounge

GBK is renowned for giving their clients maximum exposure with top Hollywood celebrities


November 30, 2017

Asia Monet

Beverly Hills, November 2017- The "Pre-AMA" American Music Awards recently honored the best and brightest in the Music industry. Among the fanfare and festivities, nominees and performers and celebrities alike were treated to a luxurious Hollywood Style Gifting lounge at a private residence in Beverly Hills.

GBK is a premiere special events company that is renowned for giving their clients maximum exposure with top Hollywood celebrities. But their events are so much more than just Celebrity Product Placement. They have a nuanced style of honoring top talent in the industry and spreading brand awareness for many charities and philanthropic causes.

This year Pre AMA Luxury Gifting Lounge took place at a private residence in Beverly Hills. The event had a special purpose to it- to give back to the recent hurricane survivors as well as the victims of the Las Vegas shooting incident.

The event was graced by the presence of several nominees, presenters and music legends. This years attended included: Randy Jackson, Sofia Milos, Khandi Alexander, Alan Floyd, Marcus Scribner, Ta Rhonda Jones, Bloena, Emma Kenney, Joey Lawrence, Bridgette Nielsen amongst many others.

This year saw an array of diverse luxurious brands that were present at the gifting lounge showcasing and gifting the celebrities with their latest offerings.

Custom Comfort Mattress showcased an impressive display of high-end bedding and mattress. Guests were treated to an all-natural pet cushion with one lucky talent walking away with a 35K package of customized mattress.

Oakland based cannabis infused product company Plus Products, treated everyone to unique edibles with wild flavors such as Sour Watermelon Sativa-Hybrid, Blackberry Lemon Indica and pineapple coconut.

Integrative Medical Clinic, Body Wellness Systems was onsite performing 20-minute IV Vitamin Sessions delivering essential vitamins, minerals and electrolytes ensuring the celebrities will be glowing and Red- Carpet ready for the AMA and the ensuing festivities.

LMK Art has gorgeous pieces of artwork for everyone and Wear Your Music was offering bracelets made from guitar strings including bracelets made from strings of artists such as Adam Levin. Erik the Artist was also showcasing his amazing original artistic renditions of legends such as Bob Marley and Jimi Hendrix. He combines Plexiglas paintings and transfers them into prints to create a unique work of art. One masterpiece will be auctioned off with proceeds going straight to hurricane relief.

Guests were also treated to Audio Technica sleek headphones, T-shirts from B.U.M Equipment, Hair styling tool from FHI Heat and accessories from BOPULENT.

Other brands present were Detox Water, Peaceful Fruits, Tyku Sake and ESalerugs.

Travel products are always a big perk at lounges like this and GBK did not disappoint. Nicaraguan based travel company NICA Travel were gifting authentic lifestyle products from their resorts as well as a chance to win an all- inclusive 5 night vacation in Nicaragua. Caribbean Living and Palace Resorts gifted a wonderful stay at the Moon Palace Jamaica, known as "Paradise Within Paradise".

Guests were treated to wonderful delectable and libations as part of their gifting experience. They enjoyed wonderful tasting creations from Good Greek Grill, LA's only Greek Gyro stand. These were a huge hit with the crowd and were followed by the top alcohol infused dessert Bar Company called Sugar and Spyked. This catering company wowed the guests with innovative creations such as Profiteroles, Cheesecake with a twist and yummy Whiskey Brownies among other sweet nothings. Cocktails were enjoyed by all courtesy of the house mixologist who created one of a kind drinks using Tres Papalote Mezcal and Kind of Blue Whiskey from Riveria Imports. Guests were treated to a complimentary wine tasting at the famous Bel Air Vineyard as they sipped decadent wine from Moraga Vineyards. To top it off, Intelligent Blends Coffee were at hand offering pick me ups to celebrities as they also picked up a free coffee brewer and variety pack of Maud's Coffee.

Resident DJ Adam Gomez of ADM Entertainment kept the guest dancing to the groove all day with his great mixes with the backdrop of Nanoleaf, which enhanced the sounds and vibes.

The main focus of the GBK Pre- AMA Celebrity Gifting Lounge is always a charity component and this year Hurricane relief and Las Vegas tragedy were highlighted. SBP, whose mission is to shrink time between disaster and recovery were raising awareness and funds. This was done by bidding for a fan experience with a celebrity on their website The Joyce Giraud Foundation and Michael Ohoven's hope for children in need foundation both focused on supplying aid to Hurricane Relief in particular the Puerto Rico.

Alli Fritz

The Kimberly Moore Foundation were also present and had a wonderful program of answering Letters to Santa for children who might not be fortunate to be able to celebrate a proper Christmas. And finally, created by 2 of the survivors of the recent Las Vegas shooting tragedy, was raising awareness and funds for the aftermath of the shooting, now and in the future. They were also highlighting a benefit concert, which will be held in January 2018 at the Avalon Hollywood.

To cap off, it was a highly successful event with guests enjoying themselves thoroughly, being honored for their talent by being treated to come great luxury products while at the same time helping be a part of some wonderful charitable causes. We look forward to attending this amazing event next November.

About GBK:

GBK is a luxury Lifestyle Gifting and Special Events Company with its expertise in entertainment marketing and integration. For more information, please go to


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