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Articles written by Preity Upala


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  • The Ultimate Mother's Day celebration in Hollywood with Distinctive Assets.

    Preity Upala, Observer Staff Writer|May 10, 2024

    Los Angeles, May 5, 2024--It is that time of the year again, when we celebrate the most important person in our families- our mothers. Mother's Day is upon on and this year the veteran Luxury Lifestyle Gifting and special events company, Distinctive Assets has decided to distribute it's annual "Mother's Day in Hollywood" gift bag. They will pamper 25 of the world's most famous moms which include Blake Lively, Keke Palmer, Kaley Cuoco, Halle Bailey, Emily Vancamp, Uzo Aduba, Ali Wong, Grace Gumme...

  • Oscar Event honors a veteran event producer in memoriam at Luxury Gifting suite

    Preity Upala|Mar 31, 2024

    March 15th 2024, Los Angeles-The Awards season is a great time to celebrate art but this year, one group hosted an Oscar gifting lounge in memory of beloved Hollywood publicist Doris Bergman. Nicole Lester and Heather Marianna, founders of The Merritt + Marianna Group hosted IGNITE, A Fire Luxury Gifting Lounge on Thursday, March 7, 2024, from 10 AM to 5 PM, at The Ambrose Hotel, a luxury boutique hotel in Santa Monica. Doris Bergman, a longtime Hollywood publicist known for including foster...

  • OSCAR Award nominees and stars honored at the 15th annual GBK Luxury gift lounge

    Preity Upala, Observer Staff Writer|Mar 25, 2024

    March 13h, Beverly Hills-This OSCAR Award season, GBK, the veteran Luxury Lifestyle Gifting and special events company honored the 2024 Oscar Award Nominees and Presenters by hosting GBK Brand Bar's 15th Annual Oscar Luxury Lounge . Held from the 8th and 9th March at the gorgeous Beverly Hills Four Seasons nestled in Beverly Hills, GBK Brand Bar gifted select guests with over 100k in a lavish array of gifts and services. The luxury event this year saw some of the most celebrated Hollywood stars...

  • Academy Awards stars honored at Haute Couture boutique Anahit Ghazaryan in Beverly Hills

    Preity Upala, Observer Staff Writer|Mar 14, 2024

    Beverly hills- March 9th, 2024--The 2024 Academy Awards dazzled this year with the DPA Events, the veteran Luxury Lifestyle Gifting and special events company, honoring the 2024 Academy Nominees by hosting the DPA pre Oscars event at Fashion Drug by Anahit. The event was held on the March 7th to 9th of March at the boutique Anahit Ghazaryan in Beverly hills and this year the guests were treated to a lavish array of gifts and services. Nathalie Dubois the founder of DPA, who has in the past...

  • Hollywood stars honored on their big night with Distinctive Assests 100k "Everyone wins Nominee" Gift bag.

    Preity Upala, Observer Staff Writer|Mar 11, 2024

    Los Angeles, March 7, 2024-The Entertainment industry had it's biggest night of the year last weekend at the Academy Awards. The veteran Luxury Lifestyle Gifting and special events company, Distinctive Assets honored the 2024 Academy Award Nominees and presenters by gifting them with the "Everyone wins" Gift bag. In its 22nd edition, this year the guests were treated to a lavish array of gifts and services. Distinctive Assets, the LA-based entertainment marketing company credited with transformi...

  • GRAMMY Stars honored at the official GRAMMY® Gift Lounge at LA LIVE

    Preity Upala|Feb 6, 2024

    Los Angeles, February 7, 2024-The Music industry had their biggest night of the year last weekend at the GRAMMY Awards. The veteran Luxury Lifestyle Gifting and special events company, Distinctive Assets honored the 2024 GRAMMY Award Nominees by hosting the GRAMMY® Gift Lounge on the 1st to the 3rd of February. Held at TOM's Watch bar @ L.A. Live, the lounge was open to presenters and performers during three full days of rehearsals. This year the guests were treated to a lavish array of gift...

  • Grammy Nominees Honored at the DPA Music Lounge in Los Angeles

    Preity Upala, Observer Staff Writer|Feb 5, 2024

    Los Angeles, February 3, 2024-The 2024 GRAMMY Awards dazzled with the DPA Events, the veteran Luxury Lifestyle Gifting and special events company, honoring the 2024 GRAMMY Nominees by hosting the DPA Music lounge on the 2nd and 3rd of February. Held at the LUXE Hotel in Los Angeles, this year the guests were treated to a lavish array of gifts and services. Nathalie Dubois the founder of DPA, who has in the past produced the official Billboard Music awards DPA gift suite as well teamed up with...

  • GBK honors Hollywood's finest at the 2024 Critics Choice Awards

    Preity Upala|Jan 25, 2024

    6th January, Los Angeles--The Award season this year started with a bang with the veteran Luxury Lifestyle Gifting and special events company GBK honoring the 2024 Critics Choice Award Nominees. GBK hosted the 2024 POOPH's Critics Choice Luxury Lounge presented by LA Smile's Dentistry and GBK Brand Bar. Held on the 12th and 13th January at gorgeous Four Seasons Hotel nestled in Beverly Hills, appropriately so, this year the guests were treated to a lavish array of gifts and services. This...

  • 2024 starts with a bang at the DPA Golden Globe event.

    Preity Upala, Observer Staff Writer|Jan 15, 2024

    Los Angeles, January 7, 2024-The New Year kicked off with a bang with the DPA Events, the veteran Luxury Lifestyle Gifting and special events company, honoring the 2023 Golden Globes Award Nominees by hosting the DPA Golden Globe lounge on the 5th and 6th of January. Held at the LUXE Hotel in Los Angeles, this year the guests were treated to a lavish array of gifts and services. Nathalie Dubois the founder of DPA, who has in the past produced the official Billboard Music awards DPA gift suite...

  • The 75th EMMY Awards dazzled this year with it's official Giving suite

    Preity Upala, Special to the Observer|Jan 15, 2024

    Los Angeles, January 14, 2024-The New Year kicked off with a bang with the Award season including this year's inclusion of the rescheduled EMMY Awards in January. The Backstage Creations, a veteran Luxury Lifestyle Gifting company, honored the 2024 EMMY Award Nominees by hosting the 75th EMMY Award Giving Suite on the 13th of January. Held at the J.W Marriot Hotel in Los Angeles, this year's guests were treated to a lavish array of gifts and services. This Giving suite was held in partnership...

  • Sushi and Sake Festival shines a light on the thriving Japanese culture in Los Angeles

    Preity Upala, Observer Staff Writer|Oct 28, 2023

    [Los Angeles] - The JRA- Japanese Restaurant Association of America, will present the Sushi & Sake Festival at Hilton Los Angeles, Universal City on October 29th 2023, Sunday. The festival will feature Sushi & Sake, Japanese food, Big Tuna Filleting Show, Taiko -Japanese Drum Show and all things Japanese. This event has been held for over 20 years and this year is sure to be a big hit again. Japanese foods such as Ramen, Yakitori, Takoyaki, Japanese Sake, Shochu & Beer will be showcased....

  • One of the Biggest Sporting Matches on the Planet is this Weekend and most Americans are not even aware of it.

    Preity Upala, Observer Staff Writer|Oct 18, 2023

    Los Angeles — It is time the Cricket match between the great cricketing nations of India and Pakistan, for the ICC Cricket World Cup 2023, held in India. The politics and drama engulfing any India-Pakistan match these days is unmatched by almost anything else in any sport globally, let alone Cricket. This sporting spectacle will be hosted in the world’ largest Cricket stadium, the Narendra Modi Stadium, Gujarat, with an expected audience of 132,000 spectators at the venue. The global TV aud...

  • 'Sutton's Dollhouse" make a splash in Beverly Hills

    Preity Upala, Special to the Observer|Aug 23, 2023

    West Hollywood, CA August 10, 2023 - Tinseltown was at it again as the Real Housewives of Beverly Hills (RHOBH) star Sutton Stracke hosted an exclusive invite only in-person event at her West Hollywood boutique, SUTTON. Fittingly titled "Sutton's Dollhouse", in honor of the new Barbie movie out in theatres. Stracke held the event to showcase her new line to members of the media and clients alike. In edition to the Dollhouse collection, SUTTON also debuted its partnership with KimChi Chic...

  • GBK honors Sports stars at the most luxurious event for the ESPY Awards

    Preity Upala, Observer Staff Writer|Jul 24, 2023

    July 15h, Beverly Hills--This ESPY Award season, GBK, the veteran Luxury Lifestyle Gifting and special events company honored the 2023 ESPY Award Nominees and Presenters by hosting its' Teqball USA-Pre-ESPY Luxury Lounge. Held on July 11th at gorgeous Kimpton La Peer Hotel nestled in West Hollywood, appropriately so, this year the guests were treated to a lavish array of gifts and services. The luxury event this year saw some of the most celebrated Sports stars attending as well as influencers...

  • DPA GIFTING SUITE BRINGS A TOUCH OF HOLLYWOOD GLAMOUR DURING THE CANNES FILM FESTIVAL

    Preity Upala, Observer Staff Writer|Jun 5, 2023

    Cannes, France- 5th June, 2023--For the most glamorous film festival in the world, the Cannes International Film festival, DPA was the host of a celebrity-gifting suite. This year the premiere Media company set out to treat the stars to an array of exciting and cutting edge brands and products. Held in the legendary JW Marriot, from 17th May till 25th May, a Cannes a watering hole for many a star, dubbed as "Palace of the stars",the Cannes Gifting Suite was attended by number of celebrities and...

  • GBK hosts the most luxurious Gifting event in honor of the Oscar Nominees

    Preity Upala, Observer Staff Writer|Mar 13, 2023

    March 13th, Beverly Hills-This OSCAR Award season, GBK, the veteran Luxury Lifestyle Gifting and special events company honored the 2023 Oscar Award Nominees and Presenters by hosting its' Annual Pre-Oscars Celebrity Luxury Lounge. Held on the 10th and 11th March at gorgeous Kimpton La Peer Hotel nestled in West Hollywood, appropriately so, this year the guests were treated to a lavish array of gifts and services. The luxury event this year saw some of the most celebrated Hollywood stars...

  • DPA Events honors the Oscar Award Nominees with their Luxury suite

    Preity Upala, Special to the Observer|Mar 13, 2023

    Los Angeles, March 15, 2023-The veteran Luxury Lifestyle Gifting and special events company DPA, honored the 2023 Oscar Award Nominees by hosting the DPA Hollywood Awards Gifting suites on March 10th and 11th. Held at the LUXE Hotel in Los Angeles, this year the guests were treated to a lavish array of gifts and services. Nathalie Dubois the founder of DPA, who has in the past produced the official Billboard Music awards DPA gift suite as well teamed up with Circa Resort and Casino in Las Vegas...

  • Secret Room Events Kicks off the Award Season with their GRAMMY Awards Luxury suite

    Preity Upala, Observer Staff Writer|Feb 8, 2023
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    Los Angeles, February 7, 2023-This Award season, Secret Room Events, the veteran Luxury Lifestyle Gifting and special events company honored the 2023 GRAMMY Award Nominees by hosting the Celebrity Award Event luxury celebrity gift suite on February 3rd. Held at the Petersen Automotive Museum Rooftop in Los Angeles, this year the guests were treated to a lavish array of gifts and services. Secret Room Events, led by experienced event producer, Rita Branch, was proud to sponsor this year's event p...

  • DPA Events honors the GRAMMY Award Nominees with their Luxury suite

    Preity Upala, Observer Staff Writer|Feb 8, 2023

    Los Angeles, February 7, 2023-This GRAMMY season, DPA Events, the veteran Luxury Lifestyle Gifting and special events company honored the 2023 GRAMMY Award Nominees by hosting the DPA Music Lounge on February 3rd and 4th of February. Held at the LUXE Hotel in Los Angeles, this year the guests were treated to a lavish array of gifts and services. Nathalie Dubois the founder of DPA, who has in the past produced the official Billboard Music awards DPA gift suite as well teamed up with Circa Resort...

  • The New Year Begins With a Bang: The DPA Golden Globes Awards Gift Bag!

    Preity Upala|Jan 20, 2023

    Los Angeles, California- January 6th, 2023-It's a new year and a new award season already! The year kicked off with the 80th Golden Globes Awards in Los Angeles, California. This year the premiere Media company DPA set out to honor the nominees for their work by hand delivering gorgeous gift bags worth over $3,500 to each and every one of them on January 6th and 9th, 2023. DPA, a leader in celebrity gifting was founded by Nathalie Dubois- Sissoko, whose vision was to show her genuine...

  • DPA Dazzles Again to Honor the 2022 Emmy Award Nominees

    Preity Upala, Observer Staff Writer|Sep 15, 2022

    Los Angeles, California- September 11th, 2022-For one of the most awaited award seasons of the year, the EMMYs, DPA was once again the sponsor for the 2022 Pre-Awards gift Suite. This year the premiere Media company set out to treat the stars to an array of exciting and cutting-edge brands and products at the LUXE Sunset Boulevard Hotel in Westwood. DPA, a leader in celebrity gifting was founded by Nathalie Dubois- Sissoko, whose vision was to show her genuine appreciation to well-deserved TV...

  • GBK honors TV's finest at the EMMY Awards Luxury Lounge 2022

    Preity Upala|Sep 15, 2022

    September 15th, Beverly Hills--This EMMY Award season, GBK, the veteran Luxury Lifestyle Gifting and special events company honored the 2022 EMMY Award Nominees and Presenters by hosting its Annual Nominees and presents Luxury EMMY gifting lounge. Held on the 9th and 10th March at gorgeous Four Seasons Hotel nestled in Beverly Hills, appropriately so, this year the guests were treated to a lavish array of gifts and services. The luxury event this year saw some of the most celebrated TV stars...

  • DPA dazzled at the Cannes Film Festival with "The Cannes gifting lounge 2022"

    Preity Upala, Observer Staff Writer|Jun 11, 2022

    Overlooking the French Riviera was the venue for one of Hollywood's most awaited event, Nathalie Dubois and her flagship brand's The DPA Cannes gifting lounge 2022. The venue this year was the glorious JW Marriott hotel located right on the croisette. DPA were introducing new brands from all over the globe in their famous Cannes gifting lounge. Post-pandemic, the 75th Cannes Film festival was much awaited and the gifting suite was a great accent to the festival. May 18th through May 25th ", the...

  • 'Cashmere & Caviar' comes to SUTTON in Beverly Hills

    Preity Upala, Observer Staff Writer|May 13, 2022

    12: Tinseltown was at it again as the Real Housewives of Beverly Hills (RHOBH) star Sutton Stracke hosted an exclusive invite only in-person event at her West Hollywood boutique, SUTTON. Fittingly titled "Cashmere & Caviar", Sutton held the event to showcase her partnership with CARIAGGI, an Italian brand known for exporting some of the best Cashmere yarns in the world. The new Cashmere line is unique in the sense that it is created in what can be known as a "Capsule Collection". This...

  • GBK honors Hollywood's finest at the Oscar Awards Luxury Lounge 2022

    Preity Upala, Observer Staff Writer|Apr 5, 2022

    March 31st, Los Angeles- This Award season, GBK, the veteran Luxury Lifestyle Gifting and special events company honored the 2022 Academy Award Nominees and Presenters by hosting its Annual Nominees and presents Luxury Oscar gifting lounge. Held on the 25th and 26th March at gorgeous Four Seasons Hotel nestled in Beverly Hills, appropriately so, this year the guests were treated to a lavish array of gifts and services. This Oscar season saw the GBK collaborate with eBay, a pioneer in high-value...

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