HOLLYWOOD TALENT CELEBRATED AT GBK'S ICONIC ANNUAL PRE- OSCAR LUXURY LOUNGE

March 20th, Los Angeles -- Hollywood had its biggest nights this month on the 15th of March by hosting the 98th Academy Awards in Los Angeles. Veteran gifting company GBK celebrated the 2026 Oscar Awards at the GBK Brand Bar's exclusive, invite-only Annual Pre-Awards Luxury Lounge, held at the Maybourne Hotel in the heart of Beverly Hills on the 13th and 14th of March. This year, nominees, honorees, past winners, along with additional musicians and celebrities, came together to celebrate Oscar weekend while discovering some of this year's hottest gifts.

This year's lounge hosted multiple nominees like Best Supporting Actress Nominee Wunmi  Mosaku & Best Supporting Actor Nominee Delroy Lindo from Sinners. Also from Sinners were Omar Benson Miller & Andrene Ward-Hammond. Best Song Nominee Nicolas Pike enjoyed the lounge along with fellow nominees as well as stars like Adina Porter and Tiffany Haddish.

The GBK Oscar Luxury Lounge treated nominees and presenters to some of the hottest gifts of the season valued at over 60k. For fashion and beauty, Shady Lady showcased hats designed specifically for women, offering superior fit and luxurious comfort, while Glory Jewelry gifted limited-edition butterfly-inspired pieces. Guests also discovered eco-conscious luxury candles from Milena Los Angeles and cutting-edge lip wellness products from Vybe-it. Creative expression extended beyond fashion as Chroma Elite Paint presented its philosophy of "Transformation Through Color."

A great personality present at the event was Paul Peters from the Paul Peters Collective, a bestselling author, and Purpose-Driven Coach. He was on site gifting his books along with public speaking services such as keynotes and workshops, which is sure to inspire any lucky guest to gain confidence while speaking in public.

Staying with personal development, present onsite was Anagha Deshmukh,known handwriting analyst who offered guests an exclusive handwriting analysis  revealing more than 100 personality traits, decision-making patterns, hidden strengths,  and professional blind spots.

To top of the self-improvement area was the LLUXXALL School of Communication and Professional Etiquette. Founder Alla Kesser Gross gifted guests with her signature etiquette and communication training along with her books Graceful Femininity Playbook and Art de la Table: The Hosting Playbook, helping guests elevate both their professional and social confidence. 

The Wellness industry is the talk of the town these days and the lounge featured health-forward brands such as Better U, a next-generation telehealth 

platform integrating holistic psychiatry, ketamine therapy, peptides, psychotherapy, and  functional medicine. Also present was InBody, the global leader in advanced body composition technology, which gave celebrity guests a deeper look at their health and fitness through precise, professional-grade body analysis. Another standout was Nuropod  by Parasym, the most studied wearable neuromodulation system designed to help calm  the nervous system while enhancing both physical and cognitive performance.

And in the tech space, In the technology space, DMOOSTER showcased its trend-forward audio gadgets and globally recognized design  collaborations, while Even Realities introduced guests to its sleek digital eyewear blending  AI-powered functionality with everyday wearability. 

Who doesn't love a good massage! Guests were in lucky and were treated to a great professional level shoulder shiatsu massage courtesy of innovative new brand Ibreo. Ibreo, whose brand tagline is "Professional Shiatsu, anywhere" was showcasing their latest product- professionally designed massagers- this includes face, eye, and neck massagers.

Award season gift events are rarely complete without an exotic vacation resort getaway for the guests. This year was no different and the GBK event saw exotic Resort stays on offer. Guests were excited to receive a complimentary 4-night private villa stay at the Sailrock Resort in Turks and Caicos.

For the inner writer, guests were also presented with the opportunity from Action Takers Publishing free ghostwriting and publishing services to create their own book, guaranteed to be a #1 Best Seller. Mercedesmusic.com introduced Mercedes Ganon's memoir How to Survive a Knockout, chronicling her journey through boxing, music, and personal transformation. 

Libations were served courtesy of award-winning Shafer Vineyards of Napa Valley's Stags Leap  District. Seasoned Straws added a playful twist to cocktails and mocktails with their  flavorful drink-enhancing straws. Coffee was presented by Fellow Products, whose Stagg EKG pour-over kettle elevates everyday coffee rituals with precise temperature control and expert-level features for the ultimate cup of coffee.

Delicious sandwiches were served by Ike's Love and Sandwiches, from LA' quintessential "This aint your mamma's sandwich shop, it's Ike's!". Guests also enjoyed sampled sweet treats from Fillings NYC, which  reimagines the American pie through its signature palm-sized "Pie Minis."

All while the guests swayed to the hypnotic beats by spun by DJ ROSE. To conclude, it was a decadent and thoughtful luxury lounge with all the guests thoroughly enjoying what was on offer. Congratulations again to all the nominees and presenters of the 2026 OSCAR awards.

GBK Brand Bar has been giving to charities since 2002 and has given away more than $10 million in products and services. Philanthropy is important to GBK Brand Bar and at every event, they partner with a variety of charities to help raise awareness, create celebrity partnerships, and give back to the community. As part of his ongoing commitment to giving back, GBK Brand Bar CEO Gavin Keilly partnered this year with The Innocence Center, a nonprofit law firm  dedicated to freeing wrongfully convicted individuals. It also partnered with Goodwill India, which provides clothing, meals, employment opportunities for women, and community support for underserved populations. And finally, the event also supports Critical Breakdown, which highlighted its mission to incubate and accelerate emerging artists and creators.

GBK Brand Bar is the world's premiere Celebrity Gifting lounge that is dedicated to providing high quality, tailor-made service to its individual clients. GBK has taken part in high profile events and pre-parties prior to the Academy Awards, Emmys, Golden Globes, Grammys as well as celebrity golf tournaments, numerous charities and galas. GBK Brand Bar's CEO Gavin Keilly is a well-established name in Luxury Celebrity Lounges with over 20 years' experience as an industry leader. His lounges are legendary in Hollywood (and beyond) for having not only the best gifts, but always attracts the hottest celebs who continue to come back year after year. For more information, visit gbkbrandbar.com.