Iconic Gifting Company Distinctive Assets Honors Grammy Nominees

The Music industry celebrated it's biggest night of the year last weekend at the 68th Grammy Awards held on the 1st of February in Los Angeles. To honor the music industry, veteran Luxury Lifestyle Gifting company Distinctive Assets, held it's infamous Grammy® Gift Lounge where it also showcased the show's legendary Presenter & Performer Gift Bags. Held from the 29th January to the 1st February, the gifting lounge found it's home at the iconic TOM's watch bar- a venue that defines the ultimate sports watching entertainment experience. This event was Distinctive Assets' 26th collaboration! An astounding collaboration with the Recording Academy® as it's exclusive talent gifting partner.

This year, Grammy presenters and nominees were treated to a lavish array of gifts and services. Distinctive Assets is an LA-based entertainment marketing company credited with transforming celebrity gifting into a pop culture phenomenon. It once again produced their legendary Nominee Gift Bags, which have become the most buzzed-about swag in the industry! Previous years incredible talent list has included Bradley Cooper, Emma Stone, Ryan Gosling, America Ferrera and Annette Bening among others.

The Grammy Gift lounge Suite is an exclusive backstage experience for presenters, nominees and music legends where they are gifted with a curated array of products and services. The Gift lounge has always blended celebrity glamour with a philanthropic impact and social awareness.

Every year the gift bag includes a wide array of cutting-edge beauty products and services from top global brands. Distinctive Assets founder Lash Fary notes "After 26 years of producing gift magic at a vast array of Hollywood award shows and special events, it's a significant privilege to continue to celebrate the Grammy Awards". So, let's take a peek inside this year's bag to see what the lucky stars received!

Art from David Krovblit of Krovblit Fine Art

We start with Beauty and some of the products which were included at the gifting suite were a golden ticket for cutting-edge laser treatments from Dr. Jacquiline Hakim of Divina Dermatology and a deluxe beauty sampler from the famous beauty brand Urban Decay Cosmetics.

A unique product at this year's lounge was the TastySounds musical lollipop from AMOS SWEETS. Uniquely authentic, this lollipop when consumed spreads vibrational frequencies which manifest actual musical tunes that you can hear in your ear. It is truly experiential and is sure to impress all music lovers!

As always, wellness is such a key focus of any gifting event and this year there were a range of health brands showcasing their best products. These included a daily gut health supplement package from MEBO x GLYMATE, as well as multivitamin and flavored wellness gummies from the exciting brand Dr. Simi x Farmacias Similares. Another great brand was Greens First with its flagship product, which happens to be the #1 doctor-recommended greens powder. The luxurious showerhead brand GROHE was also present with its showstopper, the Euphoria – a 140 Shower Head powered by innovative water-saving Aqua Booster technology. All these products are guaranteed to impress and satisfy!

The beautiful Flowers at the gifting lounge were provided by Blooms by Maison d'Emilie. Lucky guests each received a gift certificate for a custom-made floral arrangement for their homes. For the sparkle lovers out there, German jewelry brand Grossé was present at the lounge showcasing their museum-quality exceptionally brilliant jewelry sets. Guests were lucky enough to take a beautiful set to go with them. And finally, to keep you warm in those cooler days, Luxury blanket brand Minky Couture was gifting an original ultimate-comfort HUGS luxury blanketfrom their signature collection which is available in a range of great prints.

No gifting lunge is complete without Art and not to disappoint, luxury art brand Krovblit Fine Art showcased their great collection of bold original contemporary art. The artist David Krovblit was present sharing the stories behind each of his magnificent pieces. Each piece was custom made and unique using a special technique of paper infused with paint. The artist generously donated several pieces of original art to the lucky guests.

Iconic animal rights brand PETA was also present introducing their newest initiative, PETA x Just Meat, a high-end Juicy plant-based food offering. This was a unique highlight this year, supporting efforts against animal cruelty whilst showcasing some delicious vegan food at the event.

Another unique initiative this year came from legendary motivational speaker, Anthony Robbins who introduced his '100 Billion Meals Challenge'. Guests received a special invitation from Grammy-award winner artist, Jimmy Jam, for artists to lend their voices to the fight against hunger by joining Tony Robbins' challenge. This initiative has contributed so much to relive LA's hunger problem and is well on its way to hit the desired goal of providing 100 billion free meals.

For the wine lovers, Frontera, it showcased some if it's top-rated wines from Chile. Frontera is this years official Grammys' wine partner, and their wine selection did not disappoint one bit. The music and atmosphere were provided courtesy of MGA Entertainment.

Talent also received a preassembled Grammy Gift Bag filled with items from a wide variety of best-in- class brands including AllTrack Performing Rights, AMISTAD ̶ an imprint of HarperCollins, Amy Lane, Beekeeper's Naturals, Beverly Hills Dental Arts, CB Grey, CHC ̶ Luxury Natural Candles, DESUAR Spa, Dr. Anna Frants, Flaus, Good Girl Chocolate, Hasbro Games, Karma Nuts, K'lani, Manuka Health, Marleylilly, Music Connection, New Chapter, NOOD New York, Oner Active, PackIt, Sattaché, SkinnyDipped, Stanley 1913, TruFru, Universal Audio, Unplugs, Unreal Snacks, Victoria White, Vital Proteins and more.

Distinctive Assets founder Lash Fary also remarked, "We celebrate Music industry's brightest stars while also supporting the incredible work of great causes. Our goal is to enhance the Grammy experience with fabulous gifts while proudly aligning with a mission that nurtures the next generation of musical talent."

This Grammy Gifting lounge was luxurious and intentional with all the guests really enjoying the whole experience. We look forward to being back attending another fabulous Distinctive Assets event in the near future.

About Distinctive Assets

Distinctive Assets is a niche marketing company offering celebrity seeding, business development and branding opportunities within the entertainment industry and beyond. Distinctive Assets has spearheaded the proliferation of award show swag since 1999 and boasts an impressive resume of prestigious events that includes the GRAMMY Awards®, Latin GRAMMYs®, Tonys, American Music Awards, Kids' Choice Awards, BET Awards, CMA Awards and Academy of Country Music Awards. From Fortune 100 companies to start-ups, clients benefit from turnkey marketing solutions that leverage unparalleled experiences as well as access to top celebrities, premier events, influential media and strategic partners.

You can find details on Distinctive Assets on http://www.distinctiveassets.com.

About The Recording Academy

The Recording Academy represents the voices of performers, songwriters, producers, engineers and all music professionals. For more information about the Grammy Awards and the Recording Academy, please visit Grammy.com and RecordingAcademy.com.