Santa Monica Observer - Community, Diversity, Sustainability and other Overused Words

By Preity Uupala
Observer Staff Writer 

GBK Honors Sports' greatest at the 2018 ESPY AWARDS Celebrity Gifting Lounge

GBK specializes in entertainment marketing integration and this event did not disappoint one bit.

 

Scarlett Johanson at the ESPY awards

Los Angeles, 19th July 2018: The ESPY Awards are what the Oscars are to actors and filmmakers. The highest recognition of talent and performance in Sport. During the 2018 ESPY AWARD seasons of the year, GBK was once again the sponsor for the Celebrity Gifting suite. This year they teamed up with premiere brands from all around the world to gift the most innovative and unique gifts to the guests in attendance.

GBK, which has long been a leader in Luxury lifestyle gift lounges and special events, specializing in entertainment marketing integration and this event did not disappoint one bit.

Held at the beautiful Mr. C hotel in Beverly hills, what did the guests get to enjoy this year? Well, International brands were definitely a theme this year with several incredible global companies offering their products and services.

For beauty gifts, we had the likes of SASANI; the No.1 Men's grooming brand from Korea designed to meet the demands of the modern man and their ever-evolving needs. They were gifting their signature "Face optimizer" and "Face Fighter".

Also for the men, TruTailor Company was present presenting hand crafts suits, tuxes, blazers, slacks, dress shirts, and other garments from the world's finest materials. They were gifting a bowtie, custom dress shirt, complimentary house visit, and a $500 gift certificate.

We also had brands like Nonnie's Nectar; a Los Angeles-based company specializing in high-end hemp extract supplements. They were gifting Full-Spectrum Hemp Extract "Triple Threat" to help saturate your soul with Nonnie's Nectar.

Lasky's Aesthetics and Laser Centre is an elite medical spa offering the latest and most innovative non-surgical cosmetic treatments. Lasky's Aesthetic and Laser Centre were showcasing and Gifting High End Non Surgical Treatments such as the NEW EmSculpt, Balancer Pro and Gift Certificates.

A highlight of this year's suite were heath and wellness brands and services. For starters, we had Tyent USA is the #1 health and wellness company, specializing in providing the top-rated water ionizers and hydrogen water ionizers on the market, providing complete wellness through the amazing health benefits and results of hydrogen-rich, alkaline water.

Also present were L-Nutra. L- Nutra develops Nutri-technologies that mimic and enhance the effects of fasting, to unleash the body's natural ability to rejuvenate itself and promote longevity. ProLon is a 5-day diet that tricks your body into thinking that it's fasting, when in fact you are eating food; promoting health and longevity.

Also featured was Advekit- a brand whose mission is to make mental health treatment more accessible to those in need – it has created a free to use platform where anyone can fill out a few quick questions and be matched with therapist referrals tailored to their needs. #IamanAdvekit .Many of the celebrities and influencers from the GBK's ESPYS event have graciously offered to donate additional sessions to their followers as well. We are all behind the movement of support healthy mental fitness.

Other great brands that were present were BOPULENT, presenting Hand made customized fine jewelry from California; FREY, a direct to consumer fragrance and clothing care line changing the laundry industry, gifting their Clothing Care Kit; Best of Legacy Book, a brand that serves people in the media spotlight by collecting their best press clippings and video highlights, then transforming the content into a giant leather memory book fit for royalty; Wholetones Inc, which has created transformational frequency enhanced music, and sleep aid devices. Guests were Gifted the Wholetones2sleep, a portable, self-powered, Bluetooth, music player, that helps the listener achieve sound sleep.

Also present was Zenni, the eyewear brand for everyone, offering thousands of fashionable styles at the most affordable prices anywhere. Zenni was pleased to provide Optical frames with blue blocker eye protection and sunglasses. And TownleyGirl, -Sparkle, shine and dream big! TownleyGirl specializes in children's cosmetics and hair accessories since 1952. The were gifting licensed kid's cosmetics, hair accessories and bath that spark creativity and make kids shine!

No gifting event impresses unless it includes travel treats. This event had a unique experience it was showcasing, the famed "La Corte dell'Astore" resort in Italy. At this resort, you can live in a dreamlike period, when simplicity was the real richness, the stone was an element of worth and tradition was a legend. Guests were treated to a 3-night stay in one of their luxury suites, a paragliding flight with bald eagles, a sailing boat trip complete with luxurious dinner.

A GBK favorite Swanky Retreats was present, gifting up to five (5) nights stay (all-inclusive) at the Hilton Puerto Vallarta's new exclusive enclave, The Hacienda.

GBK events are never complete without giving back to society and supporting great causes. This time we had two wonderful charity organizations. We had the Matthew Silverman Memorial Foundation is a nonprofit public charity dedicated to raising awareness with the goals of preventing suicide and saving lives. They provide financial and programmatic support as well as mental health programs for teens and young adults throughout the country.

And we also had the Model Citizen Fund, founded by Dan Fleyshem, distributes Life-Sustaining backpacks filled survival essentials to the homeless and disaster victims, giving them the tools and confidence to build/rebuild their lives. And lastly we had One World; A social impact company whose products can withstand the toughest playing conditions in the world yet are still ideal for the beach, park, street or your local soccer field. They were gifting their unpoppable One World Futbol.

A wonderful lunch was provided by Cipriani's in New York to be enjoyed by all. Libations were provided by Blue Nun Champagne complete with an open bar. Guests could enjoy LIQRPOP, the world's first patented, party-ready, shelf-stable 20-proof cocktail. Exceptionally refreshing, extraordinarily delicious; LIQRPOP is the fun new way to bring two amazing tastes... together.

Also all the way from Brazil, was the most delicious coconut water from the brand, Obrigado.

A wonderful gift certificate was also provided by top food brand, Il Palato offering a luxurious dining experience for up to 15 people in your home with home cooked Italian food mad by a Celebrity Chef, Filippo Sinisgalli.

To conclude, it was a decadent and thoughtful gifting lounge with all the guests thoroughly enjoying what was on offer.

GBK is a luxury lifestyle gifting and special events company, formed in 2000 by Gavin Kelly. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on GBK, please go to gbkproductions.com. We look forward to bringing to you the next GBK event that is not too far off

 

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