Community, Diversity, Sustainability and other Overused Words

Santa Monica Pier is Now Open, and its Businesses Give Away Merchandise to Visitors

With your Santa Monica Pier Prize Card, You're One Step Closer To Some Seriously Sweet Swag! Until November 8, 2020

Santa Monica Pier is launching a new Pier Prize Card September 28 - November 8, offering guests an opportunity to win prizes for making purchases at participating Pier businesses. For every separate purchase over $10, guests will receive a Pier Prize Card stamp; collect all three stamps and enter to win the weekly raffle. Winners are chosen every Friday with prizes including Santa Monica hotel stays, restaurant gift cards, exclusive merchandise and much more. Pier Prize Cards are available at participating businesses; for a full list of businesses and prizes, please visit

Take a break from exploration and adventure to enjoy a meal, outdoor fitness class or simply take in the fresh air and incredible ocean views from restaurants on the Pier that have expanded their outdoor dining space. The new Pier Deck Park offers large, physically distanced spaces to dine outdoors or participate in a fitness class from some of Santa Monica's favorite fitness studios including Pure Barre and Circuit Works.

Most of our Pier Businesses are participating,

including shops, vendors and restaurants.

Full list includes:

66 to Cali

Bait & Tackle

Beach Burger

Blazing Saddles

Coffee Bean & Tea Leaf

DT Fruit Cart

Funnel Cakes

Heal the Bay

Marlene's Beachcomber

Oatman Rock Shop

Pier Burger

Pier Gear

Pier Photo

Rusty's Surf Ranch

Seaside on the Pier

Scoops Ice Cream & Treats Seaside

Soda Jerks

Starbucks Ocean Front Walk

Tamale Cart


The Albright

Trapeze School

Two Photos in One

Wetzel's Pretzels

Windy Time

Once you receive all 3 stamps: Congrats! You've earned a treat for participating (we love making everyone a winner). Head to the Pier Shop & Visitor Center to redeem your treat*. (Hint: it's next to the merry-go-round). Then you'll need to enter the raffle for a chance to win the big prizes:

Take a photo of your fully-stamped rewards card

Email us the photo at

Include your name and email address in the email

Follow along on Instagram (@santamonicapier) for the weekly drawings and keep an eye out for an email from us if you win!

*subject to Pier Shop hours - see below

Pier Shop Hours

Wednesday - Friday: 11am - 7pm

Saturday & Sunday: 12pm - 8pm

Monday & Tuesday: Close

We'll be drawing multiple winners each week, with prizes ranging from luxury hotel stays to restaurant gift cards and much more. The prizes include:

Prizes include: An overnight hotel stays at Loews Santa Monica Beach Hotel, Courtyard Marriott Santa Monica and Hampton Inn Santa Monica; Pair of premium annual passes to Pacific Park; Jewelry gift cards from Kendra Scott; Shark Aquadoption package from Heal the Bay Aquarium; Beach butler experiences from Blazing Saddles; Bike rentals from Blazing Saddles; Free treats (for 2!) at Soda Jerks; Limited edition Orelbar Brown Swim Shorts; Workout classes from Tribe Pilates, Pure Barre Santa Monica, Az I Am, Circuit Works; Skim Boards from Santa Monica Travel & Tourism Fishing pole & bait from Bait & Tackle; Santa Monica merch from Santa Monica Travel & Tourism; and...Gift Cards to local spots including Big Deans, Curious Palate, Rusty's, The Albright, Sonoma Wine Garden, Pier Burger, True Food Kitchen and Starbucks

The Pier is open daily with limited operations and capacity. Face coverings are required on the Santa Monica Pier and all guests are encouraged to practice physical distancing. For more information on health and safety guidelines as well as details on what to expect when visiting the Pier, please visit

About Santa Monica Pier

A historic landmark and world-renowned cultural institution, the Santa Monica Pier is a public space approximately the size of a three block city street, features a theme park, an aquarium, a trapeze school, an arcade, eight restaurants, six stores, thirteen vendor carts, fishing, a 104-year-old merry go-round and 20+ street performers. Add to this year-round free-and-open-to-the-public programming, major branded activations, art installations and more, it's easy to see why 10-12 million people visit the Pier each year. It's a welcoming place for all to celebrate and serves to enrich the lives of Santa Monica residents and visitors alike. For more information, visit

Chanin Victor is a family travel specialist focusing on experiential, immersive, multigenerational travel. She is a versatile freelance writer, skilled journalist, and avid photographer. Based in Los Angeles with her family, Chanin seizes every opportunity to embark on new adventures. Discover her travels and insights at - PLUS - if you're interested in Chanin's family-friendly travel stories, inspiration and travel tips, look HERE: at the Santa Monica Observer!


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