Santa Monica Observer - Community, Diversity, Sustainability and other Overused Words

By Preity Uppala
Observer Staff Writer 

Emmy nominee Renee Elise Goldsberry Attends 2021 GBK Brand Bar & HempHera Luxury Lounge

This year's main sponsor, HempHera Kosmetikos-a Greek God & Godess inspired Luxury NanoAmplified CBD Skincare Collection

 

October 1, 2021

Hamilton

Emmy nominee Renee Elise Goldsberry

Los Angeles, 25th September 2021. The EMMY Awards are the highest recognition of talent and performance in the Television industry. After more than a year of lockdown, GBK hosted a celebrity event in honor of the EMMY's post pandemic from Friday the 17th September to Saturday the 18th September. The 2021 GBK Brand Bar & HempHera Luxury Lounge held at the La Peer hotel this year teamed up with premiere brands from all around the world to gift the most innovative and unique gifts to the guests in attendance.

GBK Brand Bar, which has long been a leader in Luxury lifestyle gift lounges and special events, specializing in entertainment marketing integration and this event did not disappoint one bit. Held at the beautiful Kimpton La Peer Hotel in Beverly Hills, what did the guests get to enjoy this year? Well, International brands were definitely a theme this year with several incredible global companies offering their products and services. This year's main sponsor, HempHera Kosmetikos-a Greek God & Godess inspired Luxury NanoAmplified CBD Skincare Collection presented guests with Guests get a 3-month supply of best selling skincare products as well as a pain relief gift set.

Medek Health Systems were on hand to provide rapid COVID Tests and provide reassurance for all who attended. Once tested, the celebrities were treated to gifts such as a Muscoskeletal exam and a personal Massage session from Beverly Hills Spine at the Dogpound recovery, sanitizing mist from the eON Sanitizing mist company, a pop sculpture from Ringo 4u2c - International Pop Artist, an innovative reusable fuel glove from Pump Pal, headwear from Lavie by CK- An African print luxury brand, a $50 gift certificate from PRICE.COM, Anti-Aging Beauty Products from PBF Vanish Inc, Designer bongs and pipes that feel and look like home goods and fashion accessories called Session Goods and MOSHIQA, High-end lifestyle brand for pet and pet lovers gifting "I WOOF U" sweatshirt and t-shirt for dog lovers.

For beauty treats, some of the brands that were present included Elite Aesthetics, Health & Wellness Spa/ Emsculpt NEO Treatment, Magnetic Hair Design was present as well presenting a new innovative 100% remy magnetic hair extensions. Kamaria Jewelry also presented guest with their Spiritual jewelry line of butterflies and buddhas made with sterling silver and 24 karat gold plating. Percentage of proceeds supports student survivors of campus sexual assaults. MOTEV gifted all the exclusive celebrity guests luxurious transportation to and from an event of their choice.

Also present were Cardinal du Four Armagnac, 21 Rébellion, who treated guests with a pairing experience with Petrossian Caviar. The brand of Armagnac is a harmonious blend of vintage Armagnacs from 21 to 43 years of age. Blazing Bull Grills presented their revolutionary portable gas infrared grill that heats up to 1500 degrees to deliver premium quality taste in any outdoor area. Guests go home with a complimentary grill!

No gifting event is complete without having Travel getaways.Nominees were excited to receive a complimentary 3 night villa stay at the Sailrock resort,Turks and Caicos. Guests were also treated to a 3 night Sublime Samana Hotel & Residences. This resort is has an exclusive selection of casitas and suites facing a pristine and secluded sandy beach on the northeast coast of the Dominican Republic. The host venue for the event, Kimpton La Peer Hotel also provided all guests for a 2 night stay at their luxurious hotel.

The Music was provided byDJ Aaron Colbert who also offered guests a complimentary hour of DJ services. Joey Emmanuel Alternative pop & LGBTQ artist, melted hearts with his music which was rooted in easy listening and musical theater. He also gave away his sophmore EP "See You Again"

So the guests could put their feet up and relax with a drink or 2 in the beautiful sunshine, the event featured 2 liquor brands. NEFT Vodka which featured a mixologist treating guests to speciality cocktails and gifted everyone a 750 ml NEFT Vodka Barrel in either Pride, Black or White options and a NEFT hat.

Suavecito Tequila, touted as the World's Smoothest Tequila, which is astonishing to the tastebuds, showcased a full line including; Blanco, Reposado, Anejo and Extra Anejo Tequilas and Suavecito.

For a savory treat, there was Kuleana, a high end plant based Sushi company. Reimagine seafood with sushi-grade fish made entirely of plants.Guests were gifted a certificate where they could pre-order sushi meals for up to 4 guests delivered straight to their homes. Hibachi House LA was present in the house, treating guests to sumptuous delicacies. Hibachi House also full-service Japanese hibachi dinner at your home for up to 12 guests.

And finally St Felix West Hollywood, the last original queer space left on the block, Famous for its diva wall and New York style bar Gifted an exclusive dinner for nominees and a $100 gift certificate.

Mare of Easttown

Emmy winner Evan Peters

GBK events are never complete without giving back to society and supporting great causes. As with every GBK event, there was a charity on-site to inform and engage their guests and this year Goodwill Southern California was chosen, Through job training and placement services, Goodwill Southern California fulfills its mission: "Transforming lives through the power of work". Boxed Water is Better Pure water in 92% renewable carton and also is a leader in reforestation efforts; recycling is no longer enough, Boxed Water is Better was another company that were giving back. They pledged to plant 2 trees for every photo of their box found on social media and gifting a 3-month supply of Boxed Water to guests. Another great organization was also present, She Angels Foundation, Provides grants to female founded non-profits that are helping women to thrive. And finally there was also the well known artist, Sean M Flynn with his brand Sean M Flynn Photography, gifted everyone a limited-edition Fine Art Photographic Print and NFT of his piece "Multnomah Falls".

To conclude, it was a decadent and thoughtful gifting lounge with all the guests thoroughly enjoying what was on offer.

GBK Brand Bar is a luxury lifestyle gifting and special events company, formed in 2000 by Gavin Kelly. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on GBK, please go to gbkproductions.com. We look forward to bringing to you the next GBK event that is not too far off

 

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