Community, Diversity, Sustainability and other Overused Words

Filmtoys and Project Pop Drop Partnered For 'Hollywood Cares Winterfest Toy Drive-Up' In Support of Children's Institute

Sponsors included Jakks Pacific, Mattel and Aquahydrate

Excited Families picked up toys at the third annual 'Hollywood Cares Drive at downtown LA Children's Institute from costumed volunteering actors and Project Pop Drop's 'Givefluencers'.

The third annual magical holiday 'Hollywood Cares Drive' toy pick-up was once again a huge success at the downtown Children's Institute. Hundreds of happy families patiently sat in their cars as they were greeted by their favorite movie and TV characters, including Frozen's Elsa (actress Anna Colona and Davinia Sergi of the Elite Residential Group) and two Olaf characters (actor Francesco Cuizza & comedian Christine Peake), Mrs Santa Claus (actress & singer Erin Gavin), Elmo (actor/TV & podcast host Shaka Smith), the cookie monster (Influencer/model/designer Hari Tahov) and the Queen of Hearts (Interior designer Marina Darselia and her stunning daughter Valentina was the sweetest Alice In Wonderland).

Families were given candy treats, snacks, Aquahydrate water from the characters as they danced and sang to Holiday tunes sang by Erin Gavin, Maria Madero and acclaimed rock musician Louis Metoyer, who all donated their time.

The annual event was supported by the Film & Entertainment community for the families of Children's Institute. The event is the creation of Filmtoys, which began in 2019 as a simple way to make a difference and to have a real impact on Los Angeles families via connections throughout the film and entertainment community.

Thanks to Filmtoys, Toy bins have been placed all over Hollywood thanks to the support of Filmcraft, Mattel, Jakks Pacific, (who also generously provided the costumes as well as hundreds of toys) Filmtools, Quixote Studios, Women In Media, Food & Bounty, Raleigh Studios, Production Gear Rentals & Illuminar. This year they partnered with Project Pop to expand the drive and show the world that Hollywood Cares.

Project Pop Drop was created by John David Snyder and Niki Shadrow Snyder. The philanthropic couple and their team bring food, clothing, blankets, toiletries, toys, and many lifesaving supplies to local shelters and organizations that assist people who are experiencing hunger and homelessness. The dynamic couple of Project Pop Drop received the President's Volunteer Service Award from the White House, along with a gold medal of honor for their work in 2020. They proudly call their generous community, Give-fluencers.

Said Rachel Wilson - Filmtoys co-founder, "We are so eternally grateful to our incredible many sponsors, Project Pop Drop, Filmtoys, PeakPRGroup, Aquahydrate, Mattel, Jakks Pacific, Filmcraft, Filmtools, Hollywood New Media Academy, Gary Thomas Entertainment, Production Gear Rentals, Quixote Studios, Illuminar, HeyWhatsYourFace, The FunTon, Studio Depot, Food & Bounty, multiple Hollywood stages, local film grips, entertainment organizations and countless individual donors; CII are able to distribute thousands of toys, baby items, hundreds of grocery bags as well as entertain and surprise the families as they drive up or walk up to pick up their items.

Remember it's not just the holiday season, our amazing charities work all year to provide for others, now that is the real Holiday Spirit!"

Children's Institute Inc. (CII) is a nonprofit organization that provides services to children and families healing from the effects of family and community violence within Los Angeles. Founded in 1906 by Minnie Barton, Los Angeles's first female probation officer, the organization (then named the Big Sister League) was first designed to help troubled young women who found themselves adrift in Los Angeles." The organization has since expanded its services to at-risk youth in Los Angeles who are affected by child abuse, neglect domestic and gang violence as well as poverty. CII is a multi-service organization that combines evidence-based clinical services, youth development programs and family support services designed to address the whole child and entire family. The organization provides various forms of trauma support-including therapy, intervention services, parenting workshops, early childcare programs and other support services offered in English, Spanish and Korean.

CII currently serves thousands of families throughout Los Angeles County at three main campuses: The Otis Booth campus in the Rampart/Westlake district; the Burton Green Campus in Torrance and the Mid-Wilshire campus near L.A.'s Koreatown. CII also operates a satellite center in Watts and San Pedro/Long Beach. The organization's therapeutic focus is based on the concepts of Recovery, Resilience and Readiness and seeks to help youth build confidence and discover and develop skills to break through barriers-both emotional and situational-to grow up and lead healthy, productive lives.

Learn more at and see how you can join in to support their next much needed charity event


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