Community, Diversity, Sustainability and other Overused Words

GRAMMY Stars honored at the official GRAMMY® Gift Lounge at LA LIVE

Los Angeles, February 7, 2024-The Music industry had their biggest night of the year last weekend at the GRAMMY Awards. The veteran Luxury Lifestyle Gifting and special events company, Distinctive Assets honored the 2024 GRAMMY Award Nominees by hosting the GRAMMY® Gift Lounge on the 1st to the 3rd of February. Held at TOM's Watch bar @ L.A. Live, the lounge was open to presenters and performers during three full days of rehearsals. This year the guests were treated to a lavish array of gifts and services.

This year's incredible talent list included Billie Eilish, Burna Boy, Dua Lipa, Luke Combs, Olivia Rodrigo, Travis Scott and returning host Trevor Noah.

Every year the GRAMMY® Gift Lounge includes a wide array of cutting-edge beauty products and services from top global brands. "It has been a privilege and honor to have been a small part of Music's Biggest Night® for 25 years," says Distinctive Assets founder Lash Fary. So, what did this year's suite include? Let's look.

This year's GRAMMY® Gift Lounge was presented by Miage Skincare which shared its complete five-piece transformative line of luxury products. The GRAMMY® Gift Lounge also featured Aiper – The World's Best Cordless Robotic Pool Cleaner. A unique brand was Auro Wellness, which showcased its hero products containing Glutaryl- the body's master antioxidant. Other brands include Cate Brown luxury sustainable toss pillows, the No.1 Chilean wine brand in the US Frontera, museum-quality heritage jewelry from Grossé. Also present was the 'Nap Bar' which presented its Nap Bar Better Sleep Box, an all-in-one Cozy C1 Pet Grooming Vacuum Blow Dryer, and Oxygenetix with the Oxygenating Foundation as well as deluxe makeup accessories. An exciting offering was vegan leather jackets + cruelty-free outerwear from PETA x Noize and cutting-edge kitchen and wine accessories from THOR Kitchen.

Beauty products included luxurious body oil from Soapy Faith, Anti-ageing serum from Serucell, firming ritual set from NativaSPA, Salon quality beauty accessories from KISS Products, Elixir Ultime Original Oil from Kerastase, peeling Flawless Pads from INSTYTUTUM, rejuvenating beauty from Ilmma Beauty, Epic beauty from EpicLight Beauty, high performance products from Garnier and Loreal Paris, conscious skincare from DANUCERA and K-beauty from Banila Co.

This suite featured several Hair brands like The Hair Forge, TRUSS Professional, Wella Professionals and WEN by Chaz Dean. Some unique gifts included a personalized sleep consultation from Wesper, electric sparkling wine opener from Wine Enthusiast, a science-forward skincare collection from SOLAWAVE and 3 Minute Happiness Journal guides from

Talent will also receive a preassembled GRAMMY Gift Bag filled with a wide variety of best-in-class brands including. 1MD Nutrition, Artisan Books, BAGCEIT, Bird Buddy, BlendQuik, Brownie Points, Carl Reads Minds, Dyson, FLY LYFE, Furby Furblets, Goodal, Helight, HEYDUDE shoes, IF YOU SEE THEM by Vicki Sokolik, iHerb, imPRESS Beauty, INARU, Karma Nuts ,KUDO Protein Popcorn, Living Prana, MONOPOLY KNOCKOUT, Music Connection, Nana's All Purpose Alkaline Seasoning, Nature's Garden, NaturGeeks, Olympia USA, OOVO, Orboot by PlayShifu, Pair of Thieves, Pardon My Fro, PETA, poppi, Power of Positivity, Sattaché, SEE THE WAY I SEE, Shinery, Smack Pet Food, STEM4Real, Sugarfina.

This suite has something for everyone. Performers and nominees enjoyed the event while sipping on Fontera wines and getting ready for the big event.

Distinctive Assets, the LA-based entertainment marketing company credited with catapulting the promotional craze of celebrity swag into a pop culture phenomenon, celebrates a milestone 25-year partnership with the Recording Academy® in producing the one and only official GRAMMY® Gift Lounge as well as the show's legendary Presenter & Performer Gift Bags. The GRAMMY Awards® will, as always, feature the world's biggest acts, all of whom will be treated to a bevy of thank you gifts in acknowledgment and appreciation of their participation.

"It has been a privilege and honor to have been a small part of Music's Biggest Night® for 25 years," says Distinctive Assets founder Lash Fary. "I believe our gifts are so well received because they range from functional to fabulous while embracing inclusivity and philanthropy. Our signature GRAMMY Gifts have become an anticipated perk for talent, and I'm particularly excited to share what we've curated this year."

You can find details on Distinctive Assets on


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