Like Big Butts? NYX's Four Giant Inflatable Butts Turn Santa Monica Pier into a Cheeky Rainbow

NYX’s Four Giant Inflatable Butts Turn Santa Monica Pier into a Cheeky Rainbow – And the Big Reveal Is Here!By Hugh JassMonday at the Santa Monica Pier got a whole lot more colorful — and a whole lot more cheeky — when NYX Professional Makeup unleashed four massive inflatable backsides in vibrant shades of orange, green, lavender, and rose.

These larger-than-life assets, each a jaw-dropping 15 by 48 feet, stood proudly along the boardwalk (and simultaneously in NYC’s Madison Square Park), turning heads and cameras faster than the Pacific breeze could ruffle anything. Crowds gathered to gawk, giggle, snap photos, and guess what NYX was up to — and the playful stunt paid off beautifully.

The eye-catching quartet wasn’t just blowing hot air. On April 14, the final day of the two-day activation, NYX officially revealed what those plump inflatables were teasing: the brand’s first-ever expansion into body care with the new Fat Oil Body collection. Marking a major milestone in NYX’s 27-year history, this 16-piece line takes the cult-favorite Fat Oil formula from lips to head-to-toe hydration and shine. It includes high-gloss body oils (infused with avocado oil), whipped body butters, lotions, and hair + body fragrance mists in four addictive scents — think gourmand vibes like Caramelt Mami (caramel + pistachio) and Sugar Baddie (vanilla cookie + whipped cream).

The star of the cheeky campaign? A limited-edition Fat Cheeks Butt Mask that delivers intense hydration to… well, exactly what you’d expect.For those who captured the scene with their cameras (and yes, plenty of cheeky close-ups were taken), the gently jiggling, wind-swayed inflatables made every shot Instagram gold.

In a sea of standard marketing, NYX went full cheek — four times over — proving they know how to make a bold, bouncy entrance and get everyone talking. The colorful displays perfectly mirrored the vibrant, body-positive energy of the new collection.The Fat Oil Body collection is now available online at nyxcosmetics.com and via TikTok Shop, with prices ranging from $10 for the hydrating Butt Mask to $18 for a full-size body oil. It rolls out to global brick-and-mortar retailers starting May 1, 2026. If the giant inflatables were any preview, this launch is set to be just as uplifting, glossy, and full of personality.

A couple walk by 48 foot wide butts

The brand is expanding beyond its traditional face makeup focus for the first time in its 27-year history by entering the body care category with the new Fat Oil Body collection. This 16-piece line marks NYX's bold move into body oils, butters, lotions, hair and body fragrance mists (available in four scents), and other hydrating formulas. It even includes a limited-edition Fat Cheeks Butt Mask - which perfectly explains the oversized, colorful inflatable "cheeks" used in the activation.

The campaign's "cheeky" theme (literally) ties directly into the playful, body-positive vibe of the new products. The giant inflatables were designed to grab attention, spark guesses from the crowd, and hint at something "plump," "juicy," and fun coming soon. With the reveal happening on the final day of the two-day activation (April 13-14), the stunt successfully turned heads and built buzz across both coasts.

The Fat Oil Body collection will roll out to NYX's global brick-and-mortar retailers starting May 1, 2026. It's positioned as an extension of NYX's popular "Fat Oil" lip products into full-body hydration and scent, giving fans affordable, artistic, and irreverent options for head-to-toe glow.

In short, those four vibrant, jiggling butts weren't just for laughs - they were the ultimate rear-end preview for NYX's first big step into body care. If the promotion was any indication, the launch is set to be just as bold, colorful, and uplifting as the inflatables themselves. Keep an eye on nyxcosmetics.com or your local retailer for the full drop!