Articles written by Hugh Jass

Hugh Jass, Observer Staff Writer|Updated Apr 14, 2026

Monday at the Santa Monica Pier got a whole lot more colorful - and a whole lot more cheeky - when NYX Professional Makeup unleashed four massive inflatable backsides in vibrant shades of orange, green, lavender, and rose. These larger-than-life assets, each measuring a cheek-dropping 15 by 48 feet, stood proudly along the boardwalk, turning heads and cameras faster than the Pacific breeze could ruffle a bikini. What began as a promotional activation quickly became the...