A chip shortage means they can, and so Dealers ask for up to $50,000 on top of MSRP on a new vehicle
In yet another sign of inflation, U.S. automobile dealers are adding premiums of up to $50,000 on new cars. This is on top of the Manufacturers Suggested Retail Price.
A photo posted on Facebook shows a 2022 Dodge Ram 1500 TRX for sale for an MSRP of $94,370. An anti theft option and other options, add $4,480. A "Market Adjustment" adds another $50,000, so you're out the door for $148,000. Plus tax and license, which would take you to about $165,000 out the door. Or about the average price of a home in many states.
All new cars are built with a plethora of microchips onboard to control everything from window motors to navigation systems, and the auto manufacturing industry has been hard hit as chip shortages have caused production slowdowns. ... Buying a car right now-whether new or used-is more difficult than usual for this reason.
So basically, they are doing it because they can. The photo is of a Ford F-150 truck, which should sell for $98,000 with this option package. You can see from the sticker that the dealership has added $50,000 as a premium. This at a car dealership in Van Nuys, Los Angeles County, California.
Across the United States, used car dealers report multiple offers on popular vehicles, often above asking price. Another factor in addition to the supply chain shortage, is the push for electric cars. California residents will not be able to purchase gas powered vehicles after 2035. It is believed that people are already anticipating gas powered vehicles will be in greater and greater demand as we go through the next 13 years before the ban on gasoline.