Decades Presents 100 Years of Style at The Georgian Vintage expert, Cameron Silver curates a century of fashion for a weekend-long pop-up at the iconic Santa Monica hotel
Friday, December 8th - Sunday, December 10th
November 20, 2023
The Georgian Hotel is pleased to partner with Cameron Silver to introduce Decades to Santa Monica. The weekend-long pop-up, taking place from 8th until 10th December, at the recently restored Georgian hotel will feature a unique selection of designer vintage and archival fashion artfully curated by Decades' founder, Cameron Silver.
The property will welcome the public and hotel guests alike to immerse themselves in the allure of the past ten decades. Fashion icon Cameron Silver will share a curated collection of vintage, pre-loved, and contemporary pieces featuring renowned brands such as Chanel, Dior, Gucci, Valentino, and YSL. Decades will also feature pieces from female-founded sustainable brands such as ReWeave and Angel Chang.
Established in 1997, Decades is a renowned vintage retail store and world leader in the sale of pre-loved vintage, neo-vintage, and contemporary designer clothing. Decades have set the industry standard for revitalizing luxury garments and accessories, gaining national recognition through numerous pop-up events. Situated on Melrose Avenue in Los Angeles, California, Cameron Silver takes pride in collaborating with leading stylists, celebrities, Hollywood studios, and prominent fashion publications globally.
The weekend-long pop-up retail experience will be open from Friday, December 8th through Sunday, December 10th, from 11 am - 7 pm.
The Georgian, 1415 Ocean Ave, Santa Monica, CA 90401.
ABOUT THE GEORGIAN
Steps away from the Santa Monica Pier, The Georgian first opened in 1933 and became one of Los Angeles' most iconic hotels. Under the development of BLVD in partnership with ESI Ventures, The Georgian will re-launch in spring of 2023, offering a rare glimpse into Old Hollywood and nostalgic California history, with interiors by London and Los Angeles-based boutique design firm, Fettle. The Georgian will offer 84 guest rooms, including 28 suites. The property will also offer an oceanview terrace restaurant and lobby bar; a basement speakeasy restaurant and bar; in addition to a gym, gallery space and a library.
http://www.thegeorgian.com | @thegeorgian
Decades Inc. opened in 1997 and is owned by Cameron Silver. It has been and continues to remain a world leader in the sale of pre-loved vintage, neo-vintage and contemporary designer clothing. Decades has set the industry standard of giving new life to these luxury garments and accessories. Our store is located on Melrose Avenue in Los Angeles, California. We are proud to work with top stylists and celebrities, as well as Hollywood studios and major fashion publications around the world. We simultaneously make our prestigious collection accessible to the everyday fashionista. http://www.decadesinc.com | @decadesinc
ABOUT CAMERON SILVER
Since fashion philanthropist Cameron Silver opened the doors of Decades in 1997, the dress code in Los Angeles has irrevocably changed due – in large part – to Silver exhorting his frequently photographed, trendsetting clientele to "dress up!" He is widely recognized for his impact on runway trends from fashion's new generation of designers in New York and Paris to the way a constellation of Hollywood's brightest appear on the red carpet. "I think of fashion, of dressing, as art. I'm not about disposable shopping. Even my day wear is glamor," the eccentric Silver says. With the new guard of so many heritage houses from New York to Milan seeking inspiration at Decades, it is hardly surprising Silver is frequently tapped both as public emissary and secret weapon to consult on everything from re-imagining a brand's identity to navigating its global launch. He has served as an official ambassador for Pringle and Boucheron. As creative consultant to Azzaro, Silver collaborated with the once-languishing Paris house's new creative director Vanessa Seward on design, research, and development, as well as initiating and maintaining the brand's role in celebrity dressing.