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  • "Growth Hacking" Will Disrupt Internet Advertising Says CEO of CoEfficient Labs

    David Ganezer, Observer Staff Writer|Jul 2, 2018

    Excerpts of an interview with Sean Goldfaden, a Member at WeWork in Santa Monica, the CEO of CoEfficient Labs. CoEfficient Labs is a Growth Advertising Agency for Series-A Startups. It's based at We Work's offices on Third Street and Arizona in Santa Monica. While there are many definitions of growth hacking, mostly it's a mindset. I call it a "funnel mindset." Conceptually, internet sales pass through a big funnel. People first have to become aware of your business for them to convert. Say a Po...

  • Bird Scooter Inc Valued at Over Two Billion Dollars, Reports Bloomberg News

    Observer Staff|Jun 24, 2018

    Bird started in Santa Monica and annoyed residents to the point where they took to City Hall to get rid of it. IN other words, it had the same business plan as Uber. Which isn't too surprising given that it was started by a former Uber Executive. Ride it without a helmet and the SMPD will give you a $197 ticket reports one rogue soccer mom type rider. Recently, the City of Santa Monica approved an 18 month pilot program for the scooter companies, including Lime. City Councilmember Pam O'Conner...

  • The Santa Monica Chamber of Commerce Hosts 93rd Annual Installation Dinner

    Jun 22, 2018

    The Santa Monica Chamber of Commerce hosts its 93rd Annual Installation Dinner with the induction of new boardmembers, a presentation of awards, and a showcase of local businesses on Wednesday, June 13, 2018, at the Fairmont Miramar Hotel & Bungalows in Santa Monica. The Dinner signaled the installation of the new 2018 – 2019 Santa Monica Chamber of Commerce Board, as shown, and led by the incoming Board Chair Jeff Klocke, Vice President and General Manager at Pacific Park on the Santa Monica Pi...

  • Why Entertainment Industry Tenants Are Not Like Other Commercial Tenants

    Observer Staff|May 14, 2018

    San Diego, May 11, 2018 - One of the most challenging tenants served by real estate brokers are entertainment production companies. "What makes film and television tenants difficult to place is the need for flexibility in all aspects of their real estate: contractual, physical, and operational, said John Galaxidas," President/CEO of San Diego-based Synergy Real Estate Group, Corporate Advisory, Inc., a national real estate brokerage firm specializing in tenant representation. Lease flexibility...

  • Apple Launches New 9.7-inch iPad With Apple Pencil Support

    Mar 26, 2018

    Apple on Tuesday introduced its iPad with support for Apple Pencil. The new gadget will go on sale starting at $329, the tech giant said in a statement. The new iPad and Apple Pencil will let users sketch ideas, put down handwritten notes and mark up screenshots. The new iPad features a large Retina display, according to Apple. "Our most popular and affordable iPad now includes support for Apple Pencil, bringing the advanced capabilities of one of our most creative tools to even more users,"...

  • Facebook Announces Latest Steps To Tackle Fake News

    Mar 26, 2018

    Facebook announced on Thursday new measures it hopes would prevent fake news and election meddling in the upcoming 2018-midterm elections in November. The social media giant is now blocking the creation of millions of fake accounts per day, Facebook said in a blog post. The company is also expanding its fact-checking efforts, improving ad transparency, doubling its security team and working to prevent "misleading or divisive" stories from going viral in advance of the midterm elections. "This...

  • The Septuagenerian Intern: 3 Reasons Why Hiring Older Employees Is A Smart Decision

    Andrew Simon, Simon Associates|Feb 16, 2018

    In the 2015 movie The Intern, Robert DeNiro starred as a 70-year-old widower who returns to the workforce as an under-appreciated and seemingly out-of-step intern working for a young boss played by Anne Hathaway. Initially, Hathaway's character can't quite relate to this baby boomer who ditched retirement out of boredom, but by the film's finale she comes to appreciate his skills and experience. In real life you're unlikely to encounter many septuagenarian interns, but it's not unusual for...

  • God Forbid, A Stock Market Crash is Ahead. Maybe. Or Maybe Not

    Nancy Kaufman, Observer Staff Writer|Feb 13, 2018

    A month before Wall Street's recent correction shared media headlines with all things Trump, columnist David Von Drehel of the Washington Post said that a recession, slump, or "God forbid a crash, " lay ahead. Drehel might have been prescient, but let's hope last week's plunge won't turn into a full-blown crash. The good news of the January jobs report (https://www.bls.gov/news.release/pdf/empsit.pdf) brought sunshine to the economy, along with a hailstorm for the market as the Dow Jones dipped...

  • Scottrade Bank to Close Santa Monica Branch on February 17th

    Observer Staff|Feb 1, 2018

    Scottrade Bank NA has formally announced that it's branch on Wilshire Blvd near 5th Street is closing in February. Scottrade was purchased by TDA Bank/ TD Ameritrade last year, and two branches within 3 city blocks of each other are redundant. Scottrade was a discount brokerage firm that operates both online and at branches. The company offers an electronic trading platform for the purchase and sale of financial securities including common stocks, preferred stocks, futures contracts,...

  • What's Up With The US Post Office Lately? Mail Not Delivered, Odd USPS Behavior Seen

    Samuel Alioto, Observer Staff Writer|Dec 29, 2017
    6

    The Postman only rings twice. But sometimes, not at all. Some local residents complain of poor service and frankly odd behavior by the Postman lately. On social media, some residents note that delivery often occurs after 9pm and delivered by people not in uniform. At local post offices, some days the boxes are not delivered until the end of the day. At residences, letter carriers knock at doors after dark, but do not place mail in mailboxes as they would during the day. Regular carriers appear...

  • Costs of Selling Real Estate Increase in 2017, May Rise in 2018

    Sharon Sharp, Escrow LA|Dec 15, 2017

    I have found over the years most sellers and buyers are not familiar with typical costs they will incur when selling or buying a home, they are shocked when they receive their estimated closing statement. It is important for you to know what to expect when you decide to sell your home or when you decide to purchase a home. Ask your Escrow Officer for an estimated closing statement as soon as you decide to list a property or when you start looking for a home to purchase. Typically, the seller...

  • Lyft Honors Drivers on Hollywood Blvd's Walk of Fame

    David Ganezer, Observer Staff Writer|Dec 15, 2017

    Ridesharing company Lyft has erected a billboard on Hollywood Walk of Fame, recognizing just how cool its drivers are. "Thanks to the writers, the strivers the role models. We know you're more than just drivers. So no matter what you're driving toward, we'll help you get there." Lyft has long played second fiddle to Uber, which is regarded as the highest valued privately held corporation in the world. Uber is valued at over $100 billion, while Lyft is valued around $7.5 billion. Like many...

  • Barnes & Noble To Be Replaced By Yet More Tech Companies. Latest Casualty of High Rents

    Observer Staff|Dec 11, 2017

    The Barnes and Noble on Third and Wilshire is closing, reports several sources. In January 2017, it will be replaced by four tenants, one on each floor of the historic building that used to house a department store. Barnes and Noble has been in that location for 20 years. "Those who have stumbled upon the news that we will be starting 2018 without our Barnes and Noble at Wilshire and 3rd are very distressed. There are no signs and little buzz about this. The rent is going up and a tech company m...

  • Charles Schwab Closes Accounts of "Deplorable" Customers from OptionsXpress Brokerage

    David Ganezer, Observer Staff Writer|Dec 8, 2017
    3

    A merger dragged Optionsxpress Customers into Charles Schwab Bank last month. They had no choice in the matter, as one bank had purchased a smaller bank. Now, some of the customers dragged kicking and screaming into Schwab, are being evicted with no explanation. Some are in danger of being unbanked, or having their credit diminished through no fault of their own. Charles Schwab bank, the nation's second largest brokerage, has more than ten million customers. Giant banks like Schwab routinely...

  • 15 Day Rule Lets You Avoid a year of California Taxes and Enjoy Yearlong Protection of an LLC

    Samuel Alioto, Observer Staff Writer|Dec 6, 2017

    It has been called the Christmas gift for California businesses that keeps on giving. California has a little-known device for avoiding certain taxes when filing an LLC or corporation, that is only available the last 2 weeks of December. Businesses started during the last 2 weeks of the year pay no taxes for 2017, but enjoy the corporate shield for the entire year. As the end of every year, some entrepreneurs suddenly decide to start a new business or incorporate and existing DBA. The limited...

  • Christmastime Phone Scammers Claim to be SCE, Threaten to Disconnect Power

    Observer Staff|Dec 4, 2017

    Imagine answering your phone and hearing a caller say they were from Southern California Edison and you must pay $500 by noon or your power would be disconnected. What would you do? Phone scammers are "spoofing" SCE's phone number, claiming to be from SCE's "disconnection department" (SCE has no such department), and demanding payments within a few hours or else power will be cut off. More than 8,800 scam attempts have been reported to Southern California Edison this year, with customers...

  • Are you in need of Holiday Cheer? Company Founded by Holocaust Survivors Seeks You!

    Samer Saah, GK Team|Nov 30, 2017

    Do you know someone in need who could use a little holiday cheer? Maybe a boy's bike was stolen and he can't perform his paper route or an elderly person needs a new walker? A young girl wants to take dance lessons but the family can't afford them or maybe her family can't afford to prepare a holiday feast? Goldrich Kest, one of the state's largest real estate development and management companies, wants to help as it continues its 60 Acts of Kindness mission of giving as part of its...

  • Spaces Santa Monica Offers Coffee & Creative Quarters on Arizona & Lincoln Blvd

    Observer Staff|Nov 11, 2017

    It has been over fifty years since circus performer and attorney Paul Fegen invented the concept of renting a floor and subdividing it into offices for different companies, with a central reception and mailroom. Now Spaces Santa Monica has taken the concept one step further. Where can you go to hang out with other professionals, create important projects, and just generally make money while being yourself, on an entrepreneurs budget? Amsterdam-born creative workspace pioneer, Spaces, has opened...

  • Amazon Studios, Other Creative Departments, Leaving the Water Gardens for Culver Studios

    Observer Staff|Nov 3, 2017

    Just as the Pen Factory added more space to the office parks on Olympic Blvd near 26th Street, Amazon's expanding studio division announced Monday that it is relocating from Santa Monica to Culver Studios in Culver City. All entertainment divisions of the giant corporation, IMDB, Amazon Video and World Wide Advertising, will move by January 1, 2018. Reportedly, Amazon will move into Culver Studio's historic mansion featured in the opening credits to the movie "Gone with the Wind." The mansion...

  • Celebrity Fitness Guru Charlene Ciardiello On Utilizing Santa Monica Parks..

    Christine Peake, Observer Staff Writer|Sep 29, 2017

    Celebrity go to favorite fitness guru, personal trainer and nutritionalist Charlene Ciardiello took a few minutes out of her daily work out at the Christine Emerson Reed Park to share a few healthy tips which keep her looking a decade younger than she is. "Training isn't just a physical exercise but a challenge of mental discipline that requires deep introspection and a desire to evolve in body and soul. I advocate a holistic approach that starts from within to identify one's inner obstacles,...

  • Store Closing Sales Launch Saturday at all Giggle Stores Opening Discounts up to 50%

    Observer Staff|Sep 22, 2017

    BOSTON, MA (9/22/17) – giggle, inc. – a retailer offering the best in high-end baby products will be closing its store locations within the next several weeks. The company has 4 locations, one of which is at 2212 Wilshire Blvd in Santa Monica. The closing is a symptom not only of US retail moving online, but also of high rents in Santa Monica, and other high end retail locations. It is a curious paradigm that just as retail has moved increasingly online, rents in Santa Monica have risen. Sto...

  • Disney World in Orlando will Reopen on Tuesday after Weekend Closure

    Observer Staff|Sep 12, 2017

    The latest from Walt Disney World is that the park will reopen on Tuesday. Hurricane Irma forces only the 4th closure since Disney World opened in 1971. There may be modifications to some attractions and entertainment offerings, says a press release from Disney: "After an initial assessment of our property, Walt Disney World's Theme Parks and Disney Springs will reopen tomorrow, Tuesday, Sept. 12 with normal, advertised operating hours. Special events, such as Mickey's Not So Scary Halloween...

  • One Giant Leap Forward in Cancer Treatment by Therapeutic Solutions International

    Ron Irwin, Observer Staff Writer|Sep 10, 2017

    Always in our modern history the human world has continued to pursue anything and everything that helps us live longer and better. Way back in 1870 Louis Pasteur established the germ theory of disease widening the door to both treatment and prevention. Twenty years later Emil von Behring discovers antitoxins used to develop tetanus and diphtheria vaccines. By 1952 Jonas Salk revolutionized the world by developing an effective polio vaccine. Then in 1998 James Thompson developed stem cell...

  • Marcia Bloom Oversees the 16th - 17th Street block of Montana Avenue

    Christine Peake, Observer Staff Writer|Sep 5, 2017

    Montana Avenue Merchants' Association Chairman, Engel & Volkers realtor Ryan Ole Hass has taken another productive and prosperous initiative to garner the support of the business owners on the luxurious Montana Ave and has assigned block captains to aide, promote and encourage the Montana Ave Merchants' Association mission. This ensures the full support of the vendors and also generates a team effort wherein retailers can work together and provide assistance to each other. Today we introduce...

  • Jewelry Designer Ele Keats Oversees 10th to 11th Street on Montana Avenue

    Christine Peake, Observer Staff Writer|Sep 5, 2017

    Montana Avenue Merchants' Association Chairman, Engel & Volkers realtor Ryan Ole Hass has taken another productive and prosperous initiative to garner the support of the business owners on the luxurious Montana Ave and has assigned block captains to aide, promote and encourage the Montana Ave Merchants' Association mission. This ensures the full support of the vendors and also generates a team effort wherein retailers can work together and provide assistance to each other. Today we introduce...

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