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  • What in your Oscar Swag bag? Distinctive Assets "Every One wins" Nominee gift bag is a sure winner!

    Preity Upala, Observer Staff Writer|Feb 25, 2019

    The awards season has just ended and undoubtedly one of the most exciting aspects is the award gifting bags and event. In honor of the academy awards, leading event management company Distinctive Assets is presenting the nominees with the "Everyone wins" nominee gift bag. Distinctive Assets have been independently producing these bags for almost 20 years and this year they bring the standard to a whole new level. Lash Fary, the founder of Distinctive Assets states: "Our goal is not to increase...

  • GBK Honors GRAMMY's Biggest names at Luxury Gifting Lounge

    Preity Upala, Observer Staff Writer|Feb 18, 2019

    Los Angeles- February 15, 2019 -- This Award season, GBK, the veteran Luxury Lifestyle Gifting and special events company honored the 2019 GRAMMY Award Nominees and Presenters by hosting a Nominees and presents Luxury Oscar gifting lounge. GBK partnered with STK and the W Hotel for a private two-day luxury celebrity gifting lounge party. STK is a unique concept that artfully blends the modern steakhouse and chic lounge into one – offering a dynamic vibe dining experience with the superior q...

  • A Volatile and Vulnerable Global Film Market Gathers at Cannes, 2018

    Preity Upala, Observer Staff Photo|Jul 7, 2018

    Lights, Camera, Action!!! Usher in the most prestigious film festival in the world- the 71st Cannes Film Festival. Except that this year something was very different. There was no Hollywood in attendance. No stars, no glamour, no Weinstein Company. Possibly in the 71 years of the festival, never has there been a quieter festival and market. Journalists, cinema lovers and industry folks would agree that this was a very bizarre year indeed. Something was missing. The reasons could be several....

  • GBK Premiere BET Gifting Event honored the 2018 BET Award Nominees

    Preity Upala, Observer Staff Writer|Jul 3, 2018

    This Award season, GBK, the veteran Luxury Lifestyle Gifting and special events company honored the 2018 BET Award Nominees and Presenters by hosting a Nominees and presents Luxury Oscar gifting lounge. Held at gorgeous studio space nestled in Los Angeles, appropriately so, this year the guests were treated to a lavish array of gifts and services. This Awards season saw luxury lifestyle brands being showcased. One of the main sponsors of this years lounge was 24K-Blue Nun, a luxury winery brand...

  • Dpa Gifting Suite Brings A Touch Of Hollywood Glamour During The Cannes Film Festival

    Preity Upala, Observer Staff Writer|May 28, 2018

    Cannes, France- May 19th, 2018-For the most glamorous film festival in the world, the Cannes International Film festival, DPA was the host of a celebrity-gifting suite. This year the premiere Media company set out to treat the stars to an array of exciting and cutting edge brands and products. Held in the legendary Intercontinental Hotel, Cannes a watering hole for many a star, dubbed as "Palace of the stars", the GAURA Cannes Gifting Suite was attended by number of celebrities and PR...

  • What's Inside Your 2018 Awards Season Gift Bag?

    Preity Upala, Observer Staff Writer|Mar 11, 2018

    Award season has just ended and this year saw a very competitive award gifting suites. One of our favorites is of course the Annual Distinctive Assets Awards Season Gift Bag! As a leader in celebrity gifting since 2002, Distincve Assets have been independently producing hese bags for the past 15 years and this year they bring the standard to a whole new level. Lash Fary, the founder of Distinctive Assets states: "Our goal is not to increase the value every year. A great gift has nothing to do wi...

  • Doris Bergman's 10th Annual Valentine Romance Oscar Style Lounge & Party Rocks! Fig & Olive

    Preity Upala, Observer Staff Writer|Mar 2, 2018

    West Hollywood, California- February 24th, 2018-For the most awaited award seasons of the year, the Oscar Awards, Doris Bergman was once again the sponsor for the highly anticipated 2018 Pre-Awards gift suite. This year the premiere Media company set out to treat the stars to an array of exciting and cutting edge brands and products. Doris Bergman Suites, a leader in celebrity gifting was founded by Doris Bergman, whose vision was to show her genuine appreciation to well deserved TV and Film art...

  • GBK ushers in the New Year with the 2018 Golden Globe Celebrity-Gifting Lounge

    Preity Upala, Observer Staff Writer|Jan 19, 2018

    Los Angeles- January 2018, The Golden Globes marks the beginning of the Award season, and this year is proving to be a remarkable, highly contested award season in the world of entertainment. GBK, the veteran Luxury Lifestyle Gifting and special events company honored the 2018 Golden Globe Nominees and Presenters by hosting its Annual Nominees and presents Luxury gifting lounge. Held at a luxurious 5- star hotel, The Montage Hotel in Beverly Hills, appropriately so. This year the guests were...

  • Ringing in the near year with the Golden Globes Luxury gifting suite

    Preity Upala, Observer Staff Writer|Jan 9, 2018

    DPA hosted their fabulous DPA Talent Lounge in Beverly Hills at the LUXE Hotel on Rodeo drive in honor of the Golden Globe Awards 2018. Los Angeles, CA. January 3rd, 2018- Out with 2017 and in with 2018! This New Year celebration begins with ringing in the 2018 awards season. For the most prestigious award seasons, the Oscar Awards, DPA was once again a benchmark for hosting the 2018 Pre-Awards Gifting Suite. This year the premiere Media company DPA set out to honor nominees, presenters and...

  • Special Events Mavens GBK, Honor Music's best at 2017 Pre-AMA Luxury Gifting Lounge

    Preity Upala, Observer Staff Writer|Nov 30, 2017

    Beverly Hills, November 2017- The "Pre-AMA" American Music Awards recently honored the best and brightest in the Music industry. Among the fanfare and festivities, nominees and performers and celebrities alike were treated to a luxurious Hollywood Style Gifting lounge at a private residence in Beverly Hills. GBK is a premiere special events company that is renowned for giving their clients maximum exposure with top Hollywood celebrities. But their events are so much more than just Celebrity Prod...

  • Newly renovated Westfield Century City opens with a bang

    Preity Upala, Observer Staff Writer|Oct 16, 2017

    Wednesday the 3rd of October witnessed perhaps the most awaited of all re-openings of any mall in the US in recent times. High end shopping complex, Australian giant shopping brand, Westfield's unveiled their newly renovated complex in Century City. And boy did they put on a show. The evening's festivities started with a Mayoral press conference in the complex itself with Los Angeles Mayor Eric Garcetti along with Westfield's co-owners Australian businessmen, Peter and Steven Lowy. Mr. Garcetti...

  • EMMY nominees the big winners at the GBK Pre- Emmy luxury Lounge 2017

    Preity Upala, Observer Staff Writer|Sep 22, 2017

    Los Angeles, September 19th, 2017--The EMMY'S are the gold standard for the best talent in TV industry. In this most awaited award seasons of the year, the best and most glamorous comes out to celebrate and recognize the best in the industry. EMMY Luxury gifting lounges have long been an exciting part of the festivities and GBK media marketing brand has been a pioneer in the celebrity gifting experiences. This year the premiere Media company set out to treat the stars to an array of exciting...

  • DPA EMMY Pre-Awards Gift Suite a big success and sure to be enjoyed by all who attended.

    Preity Upala, Observer Staff Writer|Sep 22, 2017

    9/19/17, Hollywood: For one of the most awaited award seasons of the year, the EMMY Awards, DPA was once again the sponsor for the 2017 Pre-Awards gift suite. This year the premiere Media company set out to treat the stars to an array of exciting and cutting edge brands and products. DPA, a leader in celebrity gifting was founded by Nathalie Dubois- Sissoko, whose vision was to show her genuine appreciation to well deserved TV and Film artists who have inspired and uplifted audiences through...

  • Charmaine Blake Dazzles Again at Annual Emmy Ultra Gold Celebrity Gifting Suite

    Preity Upala, Observer Staff Writer|Sep 22, 2017

    Beverly Hills, September 19th, 2017- The 69th annual EMMY awards were held this year on September 18th, 2017 at the Microsoft Theatre in Downtown Los Angeles. Once again, premiere `Entertainment marketing company, Charmaine Blake has hosted the Annual Charmaine Blake Ultra Gold Emmy Gifting Lounge. This year's fabulous event was held at a private residence in Beverly Hills, California and was enjoyed by all. As every year, nominees, presenters and celebrities were presented with fabulous gifts i...

  • Bergman Style Lounge Sizzles Again for the 69th Emmy Awards

    Preity Upala, Observer Staff Writer|Sep 16, 2017

    The 69th annual EMMY awards were held this year on September 18, 2017 at the Microsoft theatre in DTLA and were enjoyed by all. It's tinsletown's favorite time of the year and undoubtedly one of the most exciting things to look forward to are the gifting events. Once again the Bergman's Style Lounge and party was the premiere EMMY gifting event hosted at the wonderful Weho based French restaurant FIG AND OLIVE. As every year, nominees, presenters and music celebrities were presented with fabulou...

  • The Los Angeles Food and Wine Festival Weekend delivers once again

    Preity Upala, Observer Staff Writer|Sep 1, 2017

    Sunday 28th August 2017, Barker Hangar, Santa Monica AirportOver the past 4 days, the Los Angeles Food and Wine Festival has taken flight with overwhelming success taking place over 2 different locations, Downtown Los Angeles and Santa Monica. Spanning over 4 days, Angelinos were treat to a scrumptious food and wine fiesta this year. This remarkable event offers the opportunity for guests to go on a food strolling adventure and have access to book signing and photo sessions with some of the worl...

  • Dubai Beauty World Demonstrates the Latest in High Tech Health and Beauty

    Preity Upala, Observer Staff Writer|Jun 12, 2017

    The much anticipated Beautyworld ME took place at the Dubai Convention Center 2 weeks ago. Touted as the second largest beauty tradeshow in the world, and the largest in the Middle East region, it did not disappoint. A truly unprecedented and record-breaking success, the 22nd edition of Beautyworld Middle East delivered attractive opportunities, incredible insights, and a fascinating glimpse into the future of the beauty and wellness industry. The show welcomed over 42,000 visitors and featured...

  • Interview with a Hairstylist: Beautyworld MiddleEast in Dubai, 2017

    Preity Upala, Observer Staff Writer|Jun 8, 2017

    Preity: Namaste Guy! So lovely to meet you!. I just overheard your prior interview. You believe in Destiny and in Fate? You mentioned you don't follow any set path in your life and intuitively follow the divine flow? Did you ever think you would be here in Dubai of all places? Guy: I feel that in life so many people plan so much but you don't know where life takes you. You plan to go in this direction but something happens which will move you to another one, so I don't plan anything. I just let...

  • Hollywood Stars Set to Shine at Dubai's largest Beauty Show and Trade Fair

    Preity Upala, Observer Staff Writer|May 15, 2017

    The Beautyworld Middle East is the region's largest international trade fair for beauty products, hair, fragrances and wellbeing. The annual showcase has built a reputation of attracting the largest brands and the biggest names in the professional beauty business. Now in it's 22nd year, Beautyworld Middle East will take place from 14 - 16 May 2017 in Dubai, UAE. This year, the show is expected to welcome over 37,000 visitors from 131 countries and featured over 1,500 exhibitors from 60...

  • The French Elections: The Impossible Presidential Candidate

    Preity Upala, Observer Staff Writer|May 5, 2017

    I am referring of course to Emmanuel Macron, one of the contenders for the top job at the French presidential elections. This election has turned out to be one of the most unpredictable and dynamic in the history of French politics .The entire world is watching and the result will affect the global political sphere. On the one side we have Marine Le Pen, leader of The Front National, a far right Nationalist party. And the other, independent centrist, Emmanuel Macron, who leads the EnMarche! Fran...

  • Golden Globe Awards season in full swing in La La land this January.

    Preity Upala

    Los Angeles, CA. January 3rd, 2017-- DPA hosted its 13th Pre Awards luxury gifting lounge during the week of the Golden Globe® Awards. The gifting lounge was held at the penthouse terrace of the Luxe Rodeo Drive Hotel in Beverly Hills and offered nominees, presenter and other A list celebrities an array of beauty, jewelry and lifestyle products. Brands that were gifting this year include: Jacqueline Piotaz Cosmetics, Truth in hand, Lejay, Allaire Collection Privee, Biolux, Marchon Eyewear, S...

  • GBK and Pilot Pen EMMY Award luxury lifestyle lounge Event

    Preity Upala

    Los Angeles, 16th September 2016. During one of the most awaited award seasons of the year, GBK was once again the sponsor for the 2016 EMMY Awards Celebrity Gifting suite. This year they teamed up with premiere Pen brand, Pilot Corporation of America (Pilot Pen). GBK which has long been a leader in Luxury lifestyle gift lounges and special events, specializing in entertainment marketing integration, has partnered by Pilot Pen known for offering superlative writing instruments renowned for...

  • Ultra Gold Gifting suite following Emmy Award Show

    Preity Upala

    Press releaseWest Hollywood, 17th September 2016- The stars were in sight yet again at the Annual Ultra Gold Emmy Gifting suite bought to you by Charmaine Blake PR. Emmy Nominee Director for Showtime Eddie Perez and Fox news Anchor, Christine Devine and many other Emmy nominated celebrities were treated to the Ultra Gold Gifting Suite, courtesy of Charmaine Blake PR Firm at The District, in West Hollywood. Among the many gifts the celebrities received were - a $200 state of the art Eye Massager,...

  • Ultimate Primetime TV - Red Carpet Ready Lounge

    Preity Upala|Sep 21, 2016

    Los Angeles, CA- (September 13th, 2016) We start off the 68th Prime time EMMY season this year with the Ultimate Primetime TV - Red Carpet Ready Lounge, bought to you by three of the most dynamic powerhouse agencies--Dream house Marketing & Branding Group (www.dreamhousembg.com), Madison & Mulholland (www.MadisonMulholland.com) and The Accessories Council (accessoriescouncil.org). Some of the invited nominees and past winners included, Latoya Jackson (Singer/Songwriter), Carson Kressley (Emmy...

  • Distinctive Assets Award Gifting Event- The Awards Gifting Event with a difference.

    Preity Upala, Observer Staff Writer|Mar 14, 2016

    Award season in Hollywood is always an exciting time and the 2016 Oscar season was witness to a variety of different gifting suites happening all around tinsel town in honor of the nominees. Los Angeles based niche entertainment agency, Distinctive Assets was once again the host of their flagship Oscar gift bag. This year they treated the stars to an array of exciting and cutting edge brands and products from the USA and international. Distinctive Assets is a leader in celebrity gifting was...

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